In speaking of the symbolic culture of communication, especially as it affected the emerging new middle class in post World War I1 America, C.Wright Mills noted in his influential White Collar that "between consciousness and existence stand communications, which influence such consciousness as men have of their existence.. . . This communication reflects society, but selectively; it reinforces certain features by generalizing them, and out of its selections and reinforcements creates a world. Insofar as people live beyond their immediate range of contacts, it is in this world they must live" (Mills, 1956: 332-334). A great deal of that which stands between consciousness and existence for us all is culture-especially popular culture, the everyday symbolic meaning systems we build from the music we hear, the films we watch, the books we read, the clothes we wear, the food we eat, the games we play. It is the sociological study of this culture about which I am concerned and about which these remarks are directed.
The Classical Research Approach: Culture as Mirror of SocietyWestern sociology-most especially American sociology-has had a difficult time with the study of culture. The classic research tradition in this field-to the extent it has been followed through the years-has been primarily a n historical and critical one. Rich analyses of specific cultural works or traditions, such as that of Lowenthal(1961), have been undertaken to better understand the societies, classes or groups for whom they were produced. What seemed to be taken for granted was the assumption that, generally, culture reflected central social or psychological concerns of a society or period, so that one could understand that society through analysis of the meanings present in its cultural creations. This classic tradition has, of course, now run aground. The assumption that culture "mirrors" society is just too simplistic, too vulnerable. It does not lead to theoretical models that show how culture and society are linked in any sort of precise manner. It does not point to a way to discover the social and psychological concerns culture reflects, besides the fact that they are found in the culture itself. A model that includes the assumption that culture as mirror has, in sum, been unable to generate new problems for investigation. This has contributed to the fact that, apart from some isolated (but admittedly well done studies), there h a s been relatively little cumulative empirical work done in the area of the sociology of popular culture in the past forty years-most especially American sociology (Lewis, 1978).