“…In fact, a greater understanding of the risk assessment process is associated with a lower risk perception of chemicals, particularly in the case of synthetic chemicals (Dickson‐Spillmann et al., ; Kraus et al., ; Shim et al., ). Consequently, consumers probably require a basic knowledge of chemical and toxicology principles to enable them to make fact‐based decisions regarding chemical‐containing products (Bearth, Cousin, & Siegrist, ; Dickson‐Spillmann et al., ; Dickson‐Spillmann, Siegrist, Keller, & Wormuth, ; Kraus et al., ; Shim et al., ).…”