The Double-Edged Sword Effect of Brand Adaptation Strategy on Performance

The influence of bootleg innovation on individual innovation performance: The mediating effect of cognitive flexibility and the moderating effect of leadership’s emotional intelligence

“…Warren [35] holds a different perspective, considering behaviors that violate organizational norms and enhance the organization's well-being as bootleg innovation. This paper Existing studies have demonstrated that rigid work structures can stifle the emergence of innovative ideas within organizations [36]. In enterprises where innovation is considered a vital resource for survival, the clash of new ideas can stimulate employees' innovative abilities.…”

“…Finally, this study holds that bootleg innovation is a unique research method, and many scholars have held different views for a long time. In view of the frontier, concealment and illegality of bootleg innovation, many scholars believe that bootleg innovation should be avoided in organizations that have no rules and regulations [36], but it has been repeatedly banned in enterprises that aim at innovation. Because it is the most important thing to give full play to the advantages of bootleg innovation.…”

“…On the one hand, bootleg innovation in an organization can increase competitive advantage and promote product innovation to a certain extent. On the other hand, bootleg innovation behavior may promote the emergence of organizational citizenship behavior to a certain extent [36]. Therefore, rational use of bootleg innovation by the organization will bring huge benefits to the organization.…”

“…Situational factors (employee political skills) and organizational climate (workplace friendship) and other factors can help employees obtain other colleagues' perceptions of bootleg innovation. Tolerance and understanding, the path of action between them is worthy of our further exploration [36].…”