The driving factors of continuance online shopping: gender differences in behaviour among students – the case of Saudi Arabia

Abstract

This study proposes a model of e-shopping continuance intentions combining the revised technology acceptance model and expectation confirmation theory, measuring student gender differences with regard to continuance online shopping intentions in Saudi Arabia. The results of an online survey (n = 234, 61.5% women, 38.5% men) are used in a structural equation model that confirms fit. Perceived usefulness, enjoyment, and subjective norms are determinants of online shopping continuance in Saudi Arabia. The structural weights are largely equivalent, but the paths from subjective norms to enjoyment and subjective norms to continuance intention (men) and perceived usefulness to continuous intention (women) are not supported. The main

The impact of students' attitude and subjective norm on the behavioural intention to use services of banking system

“…Also, studying and analysing factors such as, consumers' attitude toward the behaviour in question. Moreover, studying subjective norm, and its effects on the consumer's intention towards the actual behavioural (e.g., Ajzen and Fishbein, 1980;Sadeghi and Farokhian 2011;Al-Maghrabi and Dennis, 2012). The researchers considered the university students the most important segment of consumers for the current study because it represent people who are in the age ranging between 20 to 35 years.…”

Examining the Moderating Role of Gender in Arabian Workers’ Acceptance of Computer Technology

“…Despite the relatively slow pace of technology adoption and diffusion in the Arabian region [Al Sukkar and Hasan, 2005], growth in technology-enabled services and products has been notably stronger in recent years [Al Sukkar and Hasan, 2005]. Take Internet-based e-commerce as an example: Online transactions increased from $278 million in 2002 to $556 million in 2005 [Al-Maghrabi and Dennis, 2009]. In Jordan, the information technology market grew between 15 percent and 30 percent annually [Khreisat, 2009].…”

“…Prior research has considered different facets of information technology in the Arabian region, such as technologymediated communications [Fandy, 2000], Internet banking [Al Sukkar and Hasan, 2005], e-commerce [Al-Maghrabi and Dennis, 2009], information system management [Daghfous and Barkhi, 2009], and e-government [Chatfield and Alhujran, 2009]. Although these studies address different focal phenomena [Al-Maghrabi and Dennis, 2009], consumer contexts represent a common focus. Discussions of technology acceptance in work environments have been limited, and only a handful of studies investigate knowledge workers.…”

“…As Venkatesh et al [2007] note, "Identifying boundary conditions and situational contingencies related to technology adoption models presents an important step on the road to scientific progress and maturity within a stream" (p. 270). Reexamining prevalent models is also vital for technology management practices, because growing globalization demands that firms better understand which factors affect technology acceptance by people in various regions [Al-Maghrabi and Dennis, 2009].…”

“…Internet usage in this region increased by 1,176.8 percent between 2000 and 2008; global growth averaged only 305.5 percent over the same period [Griffith, Myers, and Harvey, 2006]. Strong growth rates also mark technology investments [Al Sukkar and Hasan, 2005;Shirazi, Gholami, and Higón, 2009], Internet infrastructures such as network bandwidth and speed [Shirazi et al, 2009], technology deployments in work environments [Basahel and Irani, 2009], and Web-based electronic commerce [Al-Maghrabi and Dennis, 2009]. Yet, overall, the Arabian region is generally considered slow in technology adoption and diffusion, and it tends to be unfamiliar to researchers who instead emphasize technology adoption and utilization in developed countries.…”