The Driving Forces of Facebook Social Commerce

Abstract

Trust is viewed as a crucial factor in social commerce due to the prominent role and significant amount of peer-generated contents. The current study aims to investigate the relationship between trust in social commerce and customers' purchase intentions by providing a mechanism to describe this relationship. Thus, a proposed model is developed based on three concepts: social presence, social commerce information seeking and familiarity with the platform. The model explains the mechanisms through which social commerce information seeking, familiarity, social presence and trust influence customers' intentions to purchase from social commerce platforms. For the purpose of this study, a survey is designed and distributed to Facebook users. The findings demonstrate that trust in a social networking site has positive influence on purchase intentions. Moreover, trust encourages information seeking, which in turn improves purchase intentions. Furthermore, both social presence and familiarity are found to enhance trust and purchase intentions. According to the findings, several managerial and theoretical implications are highlighted. Particularly, as the first study to investigate the adoption of social commerce among Jordanian customers, this study offers valuable insights and implications for Jordanian firms' managers and marketers who are targeting direct sales on social networking platforms.

Boosting Customer E-Loyalty: An Extended Scale of Online Service Quality

“…Accordingly, it is vital to modify the eTailQ scale to ensure that it can capture the unique aspects of Web 2.0 and social media on service quality. Integrating Web 2.0 technologies and social media platforms into e-commerce websites has resulted in the emergence of the concept of social commerce [36,37]. Shopping is perceived as a social activity, and social relationships have a significant impact on customers' purchase decisions.…”

“…Hou [42] points out that customer trust is critical for sustaining the success of an online business. According to Al-Adwan and Kokash [36] and Muhammad et al [43], as uncertainty and risk are continually present in online purchasing, building e-customer confidence is important because the perception of both risk and uncertainty will impact on trust during transactions. Furthermore, it is noted that the most significant aspect for customers when selecting an online-vendor is trust [4].…”

“…This relationship stems from the traditional perspective, where a greater perception of customer satisfaction leads to an enhanced level of customer loyalty. In the context of e-commerce, the link between satisfaction and loyalty holds true, and is stronger in online environments due to the high levels of uncertainty and lack of physical communication [36]. Therefore, such a relationship has been frequently investigated in various studies [32,48].…”

“…Customers' expectations are that these sources are referential and diagnostic. Information found on online shopping websites are not always considered reliable and trustworthy and are usually used by new customers [36,65]. Therefore, customers search for trustworthy eWOM and WOM [63], customers are easily influenced by WOM therefore appropriate efforts are given before making a purchasing decision when high levels of risks are perceived.…”

Analisis Komentar Potensial pada Social Commerce Instagram Menggunakan TF-IDF

“…Beberapa penelitian sebelumnya mengatakan bahwa ada hubungan yang positif antara komentar dengan niat pembelian [8], [9]. Menurut [8] keakraban, kehadiran sosial, kepercayaan, dan pencarian informasi melalui s-commerce memiliki pengaruh positif langsung pada niat pembelian. Penelitian tentang sentimen analisis pada media sosial sudah pernah dilakukan oleh peneliti sebelumnya.…”