“…Goals encourage the allocation of cognitive resources in accordance with the value of the reward one expects at the completion of goal pursuit (Berridge & Aldridge, 2008; Wigfield & Eccles, 2000). If deliberately pursued process goals guide behavior in accordance with goal systems theory, then people should (a) allocate more cognitive resources to the pursuit of more valued process goals (Sitzmann & Bell, 2017), (b) find the pursuit of a process goal intrinsically interesting (e.g., it is fun to make fast decisions), even if this behavior does not improve the quality of the choice (Laran & Janiszewski, 2011), (c) use feedback to manage (dis)engagement from process goals (Louro, Pieters, & Zeelenberg, 2007), and (d) chronically pursue process goals (Schwartz et al., 2002). More nuanced findings suggest there may be ways to alter the motivation to pursue a process goal by altering perceptions of goal attainability (Zhang, Fishbach, & Dhar, 2007), framing the time to complete the decision (Munichor & LeBoeuf, 2018), altering perceptions of goal progress (Koo & Fishbach, 2012), and interrupting goal pursuit (Jhang & Lynch, 2014).…”