2020
DOI: 10.1108/ijbm-01-2020-0005
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The dynamic role of rapport on satisfaction–commitment relationship

Abstract: PurposeThis study aims to capture the mediation role of customer–frontline employee rapport on customer satisfaction and affective, calculative and normative commitment by using three alternative models. It also verifies the moderation effect of relationship age on the rapport-satisfaction link in each alternative model.Design/methodology/approachThe survey data collected from bank customers were analyzed using structural equation modeling (SEM) with the partial least square (PLS) method.FindingsResults confir… Show more

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Cited by 14 publications
(18 citation statements)
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“…As the online survey questionnaire was designed so participants needed to answer a question to go on to the next question, no missing values occurred in the data set. The partial least squares (PLS) method with SmartPLS 3 software (di Mascio and Fatima, 2018;Fatima et al, 2020) was used to analyse the data. The data set satisfied all the reliability and validity indicators, as summarised in Table 1.…”
Section: Data Analysis and Resultsmentioning
confidence: 99%
“…As the online survey questionnaire was designed so participants needed to answer a question to go on to the next question, no missing values occurred in the data set. The partial least squares (PLS) method with SmartPLS 3 software (di Mascio and Fatima, 2018;Fatima et al, 2020) was used to analyse the data. The data set satisfied all the reliability and validity indicators, as summarised in Table 1.…”
Section: Data Analysis and Resultsmentioning
confidence: 99%
“…While many early studies on consumer products or services investigated the relationships among customer-service provider relationship, trust and commitment (Fatima et al, 2020), not much effort has been made specifically to understand how the customer-service provider relationship affects trust and commitment in the digital transformation context. Some studies highlighted the underlying relationships among trust, commitment and customer-service provider relationship (Petersen and Østergaard, 2018).…”
Section: Effects Of the Customer-service Provider Relationshipmentioning
confidence: 99%
“…Here, the dynamics of the customer-provider relationship have been captured in this study on team performance using social exchange theory (Blau, 1964). While there is much evidence in the existing literature about the customer-provider relationship positively assisting trust and commitment (Fatima et al, 2020;Coulter and Coulter, 2002;Lasrado et al, 2022), there is still a paucity of understanding the role of this relationship on team performance using trust and commitment as mediators in the digital transformation scenario. Literature is further limited as the nature of relationship-building in B2B contexts is a relatively contemporary (Lasrado et al, 2022), in particular using social exchange theory to explain team performance.…”
Section: Theoretical Contributionsmentioning
confidence: 99%
“…Hackett et al (1994) said that satisfaction of employees was significantly connected with normative commitment. Although, there is an indirect effect of employees' satisfaction on normative commitment because it gives a feeling of ethical commitment in employees (Fatima et al 2020;Bansal et al 2004). Job satisfaction refers to the attitude of an employee toward expressing satisfaction with his own sentiments about the job in which he is involved, as opposed to his judgment point of view (Salman et al 2021).…”
Section: Employee Satisfaction and Firms' Affective Commitmentmentioning
confidence: 99%