In American society (and maybe all of the “Western world), there seems to be an increasing emphasis on instant gratification and avoidance of pain for its individual members. These two trends—one towards hedonism and the other involving the centrality of the rights of the individual—are closely connected. Both implicate basic values. Both have important effects upon the family. The purpose of this paper is to highlight issues related to these values, discuss their past and potentially future effects on the family, and reflect upon the role of the educator and helping professional in encouraging or discouraging certain biases among their students and clients and in the more general community.