“…Interestingly, the dual factors of status and solidarity/social attractiveness found in prior language attitude studies seem to broadly reflect the universal attitudinal dimensions of social cognition: competence (related to perceived ability and efficacy) and warmth (related to perceived friendliness and trustworthiness) (Cuddy, Fiske and Glick, 2008;Fiske, Cuddy and Glick, 2006). The primacy of these two content dimensions has been firmly established by the results of numerous studies, conducted by social psychologists, examining individuals' judgments of a range of other social groups within society, including differences in gender (e.g., Abele, 2003), race (e.g., Fiske et al, 2002), ethnicity (e.g., Kenworthy and Nicole, 2008), age (Cuddy, Norton and Fiske, 2005), and nationality (e.g., Kervyn et al, 2008). More specifically, there is considerable empirical evidence suggesting that groups of individuals perceived as both warm and competent elicit consistently positive emotions from participant judges (e.g., nurses) whilst those groups perceived as low in both dimensions elicit uniform negativity and (frequently) contempt (e.g., welfare recipients).…”