2015
DOI: 10.1111/caim.12131
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The Early Bird Gets the Worm, But the Second Mouse Gets the Cheese: Non‐Technological Innovation in Creative Industries

Abstract: In the context of economic turmoil, firms in the creative industries (CIs) must make fast decisions as to when to break through with innovations. This paper discusses non‐technological, organizational innovation of early‐adopters, first movers and early followers in order to overcome persistent economic decline, and the implication of different strategies for innovation success. The strategic principle of the pioneer's advantage rests on pre‐emption – the premise that ‘the early bird gets the worm’ and this of… Show more

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Cited by 32 publications
(21 citation statements)
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“…In doing so, these firms may counteract structural inertia, coevolve, adapt and reinvent themselves over time (Lewin et al, ). It is likely that high levels of expansion actions, supported by high performance, can better moderate environmental decline; services better manage decline, increase their overall investment in innovation, and manage resources more efficiently (Erhardt et al, ; Martin‐Rios and Parga‐Dans, 2016a, 2016b).…”
Section: Discussionmentioning
confidence: 99%
“…In doing so, these firms may counteract structural inertia, coevolve, adapt and reinvent themselves over time (Lewin et al, ). It is likely that high levels of expansion actions, supported by high performance, can better moderate environmental decline; services better manage decline, increase their overall investment in innovation, and manage resources more efficiently (Erhardt et al, ; Martin‐Rios and Parga‐Dans, 2016a, 2016b).…”
Section: Discussionmentioning
confidence: 99%
“…The societal, environmental, and technological changes of recent decades have increased unpredictability and accelerated the pace of change regarding innovation decisions in creative industries(Caniëls & Rietzschel, 2015;Martin-Rios & Parga- Dans, 2016). The societal, environmental, and technological changes of recent decades have increased unpredictability and accelerated the pace of change regarding innovation decisions in creative industries(Caniëls & Rietzschel, 2015;Martin-Rios & Parga- Dans, 2016).…”
mentioning
confidence: 99%
“…This means that businesses in the CIs can be very flexible, which in turn might explain the findings of De Propris () that after the 2008 financial crisis, firms in the CIs in the UK recovered faster than others. In a similar vein, Martin‐Rios and Parga‐Dans () argue that the non‐technological innovation practised in CIs can help firms cope with market downturns.…”
Section: Theoretical Backgroundmentioning
confidence: 96%