CommentaryIt used to be that cost was only one of the many factors that played into the therapeutic decision-making process. That was then, and this is now. Now, for many individuals, cost is the primary factor governing choice of drug treatment. There are many reasons why a patient might fail to achieve optimal seizure control, including such things as drug interactions, treatment-emergent adverse effects, medication nonadherence, and, of course, lack of drug efficacy. Many of these factors we can modify or control. Clinical experience has taught that, for many patients, optimization of treatment requires careful fine-tuning of medication, and that many antiepileptic drugs (AEDs), especially the poorly soluble ones, will display a certain amount of pharmacokinetic variability between patients. The underlying assumption is made, however, that for a given product, pharmacokinetic performance will remain relatively constant between one dose to another. This very fundamental assumption becomes a bit more tenuous, however, when patients frequently switch between different formulations of a given drug. At least, that is the concern. Skeptics will say that this is an unfounded concern and that the guidelines in place by the regulatory bodies should assure us and our patients.