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1Applying economic psychology to the problem of executive compensation to align their interests with shareholders. As far as possible the use of equity plans, especially complex, high-powered, performance-based plans should be kept to a minimum.Keywords: economic psychology, executive compensation, motivation theory 3The conventional design of executive compensation plans, involving high salaries, generous bonuses and highly-leveraged stock programs, is based on an outdated model of executive agency. The general principal-agent model focuses on bilateral arrangements where a principal (conventionally "her") hires an agent (conventionally "him") to carry out some activity on her behalf (Eisenhardt, 1989). In its more specific application to companies, agency theory postulates, among other things, that in order to motivate managers (agents) to carry-out actions and select effort levels that are in the best interests of shareholders (principals), boards of directors, acting on behalf of shareholders, must design high-powered performance-based incentive contracts which make an agent's compensation contingent on measurable performance outcomes (Jensen & Meckling, 1976). Critically, agency theory makes the assumptions that executives are rational, self-interested, utility-maximizers, motivated only by money.It has been apparent for some time that agency theory has major shortcomings. Research These factors suggest that conventional methods of compensating executives are contributing to the rapid inflation in executive pay, rather than incentivizing executives to maximize their performance. Long-term incentive plans are actually increasing agency costs rather than providing a way of reducing them. Companies have to offer the possibility of everlarger pay-offs to counter the reduced subjective values that executives attach to their awards.
The ResearchWhereas agency theory focuses on how incentive contracts can be best designed to align the interests of shareholders (principals) and executives (agents), our research, drawing on ideas from economic psychology and behavioral economics, focuses on agent motivation. The theory of work motivation most commonly used by psychologists when investigating the motivational i...