“…Close co‐operation between private sectors and regulators in information and incentive programs may change external punishment to proactive, internal control and enhance food safety management (Martinez, Fearne, Caswell, & Henson, ; Rouvière & Caswell, ). However, effective coregulation or voluntary control may not be achieved due to potential market failure and the complex interactions and interdependence of food agents’ behavior (Antle, ; Caswell & Padberg, ; Goldsmith, Turan, & Gow, ; Hussain, ; Ritson & Li, ).…”