The economics of movies (revisited): A decade of literature in review

Gravity and Trade in Video on Demand Services

“…The measure we use is the distance between capitals. 24 Other gravity variables such as common border, common language and colonial links are standard proxies used to measure trade costs or trade facilitators. In our case, we believe that the effect of the common language shared by the destination country and the main production country should be particularly important, as viewers usually prefer content in their mother tongue (see e.g., Marvasti and Canterbery;.…”