“…These coefficient estimates translate into own-price elasticities of roughly -2.2 and -0.4, respectively. 24 Overall, the cigarette price elasticities estimated in the reduced form and instrumental variable models are in line with both the implied price elasticities in the reduced form models and many previous estimates of the price elasticity of demand for cigarettes (Chaloupka and Warner 2000, DeCicca et al 2018, DeCicca, Kenkel, and Lovenheim 2020. By showing comparability between implied price elasticity estimates from reduced form models and price elasticity estimates from instrumental variable models that has the additional assumption of the exclusion restriction (i.e., taxes influence sales only through prices), this suggests limited influence of other factors that may be affected by e-cigarette taxes (as pointed out by Rees-Jones and Rozema ( 2019)), such as risk perceptions (Abouk et al 2021;Abouk et al 2022), lobbying, and other tobacco control efforts.…”