In the paper, the model of a DeHaven fluid and some other models of non-Newtonian fluids, in which the shear strain rates are known functions of the powers of shear stresses, are considered. It was demonstrated that these models for small values of material constants can be presented in a form similar to the form of a DeHaven fluid. This common form, called a unified model of the DeHaven fluid, was used to consider a curvilinear squeeze film bearing. The equations of motion of the unified model, given in a specific coordinate system are used to derive the Reynolds equation. The solution to the Reynolds equation is obtained by a method of successive approximations. As a result one obtains formulae expressing the pressure distribution and loadcarrying capacity. The numerical examples of flows of the unified DeHaven fluid in gaps of two simple squeeze film bearings are presented.