The effect of a UNESCO world heritage site designation on willingness to pay to preserve an agri-environmental good: The case of the dry stone walls in Mt. Etna

Pappalardo, Gioacchino; West, Grant; Nayga, Rodolfo M.; Toscano, Sabrina; Pecorino, Biagio

doi:10.1016/j.landusepol.2021.105972

Cited by 7 publications

(2 citation statements)

References 43 publications

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“…If territories are brands, then the typical products of a territory are brands too. Therefore, the findings of this study confirm the results of Charters et al (2014) and other authors about the importance of integrated strategies for wine territories focusing on winemakers' and stakeholders' needs that involve territorial governance [85][86][87][88][89].…”

Section: Discussionsupporting

confidence: 88%

The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study

2022

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This is the first study on the brand–land link for quality wines with a strong identity produced in extreme territories using the Policy Delphi methodology. The objective of this study is to assess the existence of a relationship between the wine brand and the territory of origin for wines produced in the Etna valley in Sicily (southern Italy). Awareness among producers and stakeholders of the recognizability of local wines by the market was investigated. Moreover, the forecasts/reliability, issues/importance, options/feasibility, and goals/desirability of development factors for wines with a brand–land link in the Etna valley were analyzed. The results were used to design a model of the value chain for wines with a brand–land identity which is generalizable to other wine regions. In this study, the policy Delphi method was adapted, consolidated, and improved for marketing studies in the agri-food sector. This adapted method can be replicated in other studies focusing on similar contexts. The findings provide insights into the characteristics (type and category) of development factors that add value to Etna Rosso DOC wine and provide interesting food for thought for wine-producing companies in other wine-growing areas with unique pedoclimatic characteristics that determine a strong brand–land link between wine and its territory or origin. Practical implications encompass new elements for winemakers, as well as for local decision-makers and stakeholders, for the formulation of more effective communication strategies and territorial revitalization strategies to enhance the competitiveness and appreciation of wines with strong geographical identity traits. To highlight these elements, a new theoretical model was designed that includes the experience of the territory and the product in the value chain of iconic wines.

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Section: Discussionsupporting

confidence: 88%

The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study

2022

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“…Certainly, such wines are not marketable to ordinary consumers or in the large-scale retail trade, so sales numbers would be low anyway [78][79][80][81]. Perhaps more affluent consumers could afford more expensive certified wines [82]. However, not all consumers are willing to pay high premiums for a sustainability-certified wine even if they share in principle the need to change one's behavior with the aim of preserving the planet.…”

Section: Discussionmentioning

confidence: 99%

Is Environmental Sustainability Also “Economically Efficient”? The Case of the “SOStain” Certification for Sicilian Sparkling Wines

Ingrassia

Chironi

Grasso³

et al. 2022

Sustainability

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The Italian wine industry is strongly committed to sustainability. Among the numerous sustainability certifications and programs implemented in Italy for the wine sector, SOStain is the oldest at the regional level. The SOStain Foundation promotes the voluntary application of a sustainability program, developed in 2010 in Sicily (Southern Italy). The requirements of the SOStain specifications are connected to the new CAP 2023–2027 objectives; therefore, companies preparing for the new challenges of future winemaking might be interested in joining the SOStain Foundation for greening production practices. The objective of this study was to learn producers’ and consumers’ opinions about motivations, real/perceived difficulties, cost, and positive effects of the SOStain certification, as well as their intentions to make ethical choices and their willingness to spend more for a Sicilian sparkling wine with the SOStain certification. A census of producers combined with a consumer survey and focus groups were carried out. Multidimensional scaling was used to discover the polarization of producers’/consumers’ opinions regarding the SOStain certification. The findings highlighted the effect of ethical choices, despite sensory likings, on purchasing intentions and issues related to higher costs of production and market prices. The results highlighted the criticalities of the green transition for wineries and the importance of correct communication through social media.

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