The effect of agricultural product eco-labelling on green purchase intention

Nguyen, Ha Thu; Le, Hieu Trung

doi:10.5267/j.msl.2020.4.028

Cited by 22 publications

(32 citation statements)

References 1 publication

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“…Ecolabeling is a voluntary certification approach that provides consumers with information about the environmental impact of a product based on a life cycle assessment (Global Ecolabelling Network, 2004). It allows consumers to make a better-informed decision based on their preferences regarding environmental impact, and also encourages farmers to reduce their environmental impact in order to receive a premium price for their produce (Nguyen and Le, 2020). While several previous studies have looked at consumers' willingness to pay for labeled products relative to non-labeled products, much fewer studies have looked at farmers' preferences to adopt ecolabels.…”

Section: Introductionmentioning

confidence: 99%

Ecolabeling to Improve Product Quality and Reduce Environmental Impact: A Choice Experiment With Vegetable Farmers in Thailand

Praneetvatakul

Vijitsrikamol

Schreinemachers³

2022

Front. Sustain. Food Syst.

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The overuse of agricultural pesticides creates high costs to ecosystems and human health. One important reason for overuse is that markets in lower-income countries do not sufficiently differentiate agricultural produce based on quality aspects, making it difficult for consumers to select safe produce. Ecolabeling is a voluntary method of certification to gain consumer trust by differentiating produce based on environmental impact. Most studies have looked at consumer preferences for ecolabels, but the preferences of producers to adopt such labels have received much less attention. This paper aims to explore farmers' choice preference for ecolabels, safe pest management methods, human health, and the environment using a choice experiment. We sampled 303 vegetable farmers from three peri-urban provinces of Bangkok, Thailand, namely Ratchaburi, Nakhon Pathom and Pathum Thani provinces. Attributes of pest management methods and outcomes included farm ecosystems, human health, ecolabels, market opportunities, training in integrated pest management, and additional farm cost. A mixed logit model was employed to quantify the effect of each attribute on farmers' preference and marginal willingness to pay for each attribute. The data show high levels of pesticide use in vegetable production as farmers try to protect their investment from a wide range of pests and diseases. Alternative control methods are not widely available and are used in an ad-hoc manner to complement pesticides rather than substitute them. Farmers' willingness to pay for an ecolabel was 222 US$/ha/crop. However, ecolabeling had a lower priority than most other attributes. We conclude that there is a need to promote alternative pest management practices alongside ecolabels to reduce the environmental impact of vegetable farming in peri-urban areas in Thailand.

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Section: Introductionmentioning

confidence: 99%

Ecolabeling to Improve Product Quality and Reduce Environmental Impact: A Choice Experiment With Vegetable Farmers in Thailand

Praneetvatakul

Vijitsrikamol

Schreinemachers³

2022

Front. Sustain. Food Syst.

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“…In studies conducted in the USA and China, purchasing green apparel was found to be significantly and directly associated with consumer attitudes (Ko and Jin, 2017). Similarly, Nguyen and Le (2020) found that consumer attitudes directly influence green agricultural product purchase and consumption in Vietnam. Referring to Ghose and Chandra's (2020) review article that depicts how attitude influences behavioural intention to buy green apparel.…”

Section: Attitude and Green Product Purchase Intentionmentioning

confidence: 93%

“…The significance of ecolabelled products has received extensive attention from several studies in the field of marketing (Waris and Ahmed, 2020;Waris et al, 2021). Eco-label-certified products can fill the information gap between buyers and sellers by communicating messages about the environmental friendliness of the products (Nguyen and Le, 2020). The positive effects of eco-labelled products stimulate green product purchasing because ecolabels effectively enhance consumers' perceived behavioural control in the context of several markets (Testa et al, 2015).…”

Section: Eco-labels and Perceived Behavioural Controlmentioning

confidence: 99%

“…Research investigating the role of eco-labels as credible sources of pro-environmental information for different categories of green products provides sound evidence of their positive effects on consumer attitudes and subsequent purchase intentions (Ghose and Chandra, 2020;Nguyen and Le, 2020). Recent studies show that consumers' knowledge of eco-labels will positively influence consumers' attitudes towards energy-efficient home appliances (Waris et al, 2021;Waris and Ahmed, 2020).…”

Section: Eco-labels and Attitudementioning

confidence: 99%

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Do eco-labels trigger green product purchase intention among emerging market consumers?

Kumar

Basu

2023

JIBR

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Purpose This study aims to explore the effect of eco-labels on green product purchase intention among consumers of electrical/electronic products in an emerging market context. Design/methodology/approach This study adopted an extended theory of planned behaviour to assess the effects of eco-labels. To measure the key constructs, scales pertaining to the relevant literature were used to design a structured questionnaire for empirical examination. A final data set of 680 consumers was analysed using structured equation modelling. Findings The results indicate that eco-labels significantly impact perceived behavioural control, attitude, subjective norms and consumers’ willingness to pay higher prices for environmentally friendly green products. Practical implications The findings not only complement research on green consumerism but also serve as an important direction for socially responsible marketers who aim to play an important role in propagating pro-social consumption among emerging cohorts of consumers. The importance of eco-labelling as an effective marketing tool is highlighted, with valuable insights for future research and practices pertaining to emerging consumer markets. Originality/value This study fills a void in contemporary research by examining consumers of electrical/electronic products that typically involve long-term usage, with potentially greater environmental footprints.

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“…Meanwhile, due to increasing demand in consuming environmentally friendly products, many companies have added new business practices. Sustainable practices and green marketing strategies are used in their manufacturing production and business activities to respond to these changes (Nguyen & Le, 2020).…”

Section: Introductionmentioning

confidence: 99%

Young Consumers Purchase Intention of Eco-Labelled Products: Evidence from Malaysia

Yahya¹,

Braun-Scheeff²,

Hashim³

2022

IJARBSS

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Young Malaysian consumers represents the future of Malaysia and promoting sustainable behavior is vital in the research fields of green behavior and sustainable development. Many eco-labelled studies on food products have been studied in Western and developed countries, but there is lack of knowledge to observe purchase behavior toward eco labelled food products in Asia and ASEAN countries.The study attempts to investigate factors that influence the purchase intention towards eco-labelled food products among young Malaysian consumers. A quantitative study using a self-conducted online questionnaire, with 217 usable questionnaires was used. Data was analyzed using structural equation modeling (SEM). Results show health consciousness, subjective norms and perceived behavioral control influenced the attitude to purchase eco-labelled food products. In addition, attitude mediated subjective norms and perceived behavioral control in influencing purchase intention. Future research could integrate more product-related perceptual factors, and factors such as cultural effects and self-identity could be further investigated. Practical implications for food manufacturers have been discussed at the end of the study.

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The effect of agricultural product eco-labelling on green purchase intention

Cited by 22 publications

References 1 publication

Ecolabeling to Improve Product Quality and Reduce Environmental Impact: A Choice Experiment With Vegetable Farmers in Thailand

Ecolabeling to Improve Product Quality and Reduce Environmental Impact: A Choice Experiment With Vegetable Farmers in Thailand

Do eco-labels trigger green product purchase intention among emerging market consumers?

Young Consumers Purchase Intention of Eco-Labelled Products: Evidence from Malaysia

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