The question raised in the title has been answered by comparing the solvatochromism of two series of polarity probes, the lipophilicities of which were increased either by increasing the length of an alkyl group (R) attached to a fixed pyridine-based structure or through annelation (i.e., by fusing benzene rings onto a central pyridine-based structure). The following novel solvatochromic probes were synthesized:. The solvatochromic behavior of these probes, along with that of 2,6-dibromo-4-[(E)-2-(1-methylpyridinium-4-yl)ethenyl]phenolate (MePMBr 2 ) was analyzed in terms of increasing probe lipophilicity, through annelation. Values of the empirical solvent polarity scale [E T (MePMBr 2 )] in kcal mol -1 correlated linearly with E T (30), the corresponding values for the extensively employed probe 2,6-diphenyl-4-(2,4,6-triphenylpyridinium-1-yl)phenolate (RB). On the other hand, the nonlinear correlations of E T (MeQMBr 2 ) or E T (MeAMBr 2 ) with E T (30) are described by second-order polynomials. Possible reasons for this behavior include: i) self-aggregation of the probe, ii) photoinduced cis/trans isomerization of the dye, and iii) probe structure-and solvent-dependent contributions of the quinonoid and zwitterionic limiting formulas to the ground and excited states of the probe. We show that mechanisms (i) and (ii) are not operative under the experimental conditions employed; experimental evidence (NMR) and theoretical calculations are presented to support the conjec-