The Effect of Artists’ Communication Style on the Existence of Traditional Art: A Study on the Tembang Sunda Cianjuran Community in Indonesia

Abstract

This paper aims at analyzing the communication styles of artists in Indonesia, which has an impact on the preservation of a traditional art genre that is Tembang Sunda Cianjuran (Cianjur Sundanese Traditional Song). The study was conducted with a qualitative method using an interdisciplinary approach. Results show that the communication styles formed by artists in the Tembang Sunda Cianjuran communities in West Java, Indonesia, is dominated by the relator and the socializer styles. These communication styles results in Tembang Sunda Cianjuran not losing enthusiasts, so that its existence is maintained from generation to generation.