The effect of audience–character similarity on identification with narrative characters: A meta-analysis

Huang, Kate Y; Fung, Helene H.; Sun, Peifeng

doi:10.1007/s12144-023-04842-4

Cited by 7 publications

(1 citation statement)

References 82 publications

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“…Identification is an important mechanism for persuasion (L. Huang, 2020;Igartua & Guerrero-Martı´n, 2022). When the audience has an identification with a certain identity, they will accept this identity and accept information through this identity, thus achieving the effect of persuasion (Cohen, 2018;K. Y. Huang et al, 2023).…”

Section: The Mediating Role Of Host Identificationmentioning

confidence: 99%

The Impact of Narrative Role on Consumers’ Purchase Intentions in the Agricultural Product Live Stream: A Study Based on the Theory of Perspective Taking

Chen,

Fan,

Fan

et al. 2024

Sage Open

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This study aims to investigate the relationships of narrative role, empathy, host identification, spatial distance, and purchase intention. This study conducts three experiments with 460 participants to analyze the influencing mechanism of narrative role (in-group vs. out-group) on consumers’ purchase intentions from the perspective of empathy and host identification through three experiments in different spatial distances (distant vs. close). (a) The study found that in the context of agricultural product live stream, hosts taking an in-group character are more likely to trigger consumers’ purchase intentions than hosts taking an out-group character. (b) Empathy and host identification play a mediating role in the impact of the narrative role on consumers’ purchase intentions. (c) The impact of the host’s narrative role on purchase intention does not significantly differ in a spatially distant location. Compared to the host as an out-group character, the host as an in-group character is more likely to promote consumers’ purchase intention when the spatial distance is close.

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Section: The Mediating Role Of Host Identificationmentioning

confidence: 99%

The Impact of Narrative Role on Consumers’ Purchase Intentions in the Agricultural Product Live Stream: A Study Based on the Theory of Perspective Taking

Chen,

Fan,

Fan

et al. 2024

Sage Open

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Clean vs green: the impact of reading short stories on sustainable and healthy cleaning behaviours

McIlroy,

Baden,

Brown

et al. 2024

Discov Sustain

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Fact-based information campaigns aimed at encouraging more sustainable behaviour have typically resulted in minor effects that tend not to last. Scholars in the fields of entertainment education have proposed storytelling as an alternative strategy. Most existing studies have focused on health communication, but there is increasing interest in exploring storytelling to promote pro-environmental behaviours. Our focus in this study are behaviours which have both health and environmental implications: personal cleaning, household cleaning, and laundry. In a study using both quantitative and qualitative analyses (from a survey to which 77 individuals responded), we find that messages embedded into a short story significantly changed behavioural intentions in readers across all three domains. Readers reported gaining knowledge from the stories, in terms of the specific products and practices that one could undertake and with respect to the commonly held misconception that aggressive cleaning practices in the home (e.g., high temperatures, strong chemicals) are beneficial to human health. Results have implications for interventions aimed at promoting behaviours that have joint benefits for human and environmental health.

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Narrative transportation: How stories shape how we see ourselves and the world

Green,

Appel

2024

Advances in Experimental Social Psychology

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The effect of audience–character similarity on identification with narrative characters: A meta-analysis

Cited by 7 publications

References 82 publications

The Impact of Narrative Role on Consumers’ Purchase Intentions in the Agricultural Product Live Stream: A Study Based on the Theory of Perspective Taking

The Impact of Narrative Role on Consumers’ Purchase Intentions in the Agricultural Product Live Stream: A Study Based on the Theory of Perspective Taking

Clean vs green: the impact of reading short stories on sustainable and healthy cleaning behaviours

Narrative transportation: How stories shape how we see ourselves and the world

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