The effect of behavioral tracking practices on consumers’ shopping evaluations and repurchase intention toward trusted online retailers

Jai, Tun-Min; Burns, Leslie Davis; King, Nancy J.

doi:10.1016/j.chb.2012.12.021

Cited by 63 publications

(46 citation statements)

References 26 publications

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“…The most applied method is experimental research, often involving scenario-based approaches (e.g., Jai, Burns, and King 2013;Van Doorn and Hoekstra 2013;Van Noort, Smit, and Voorveld 2013). Field experiments are also common, and some are combined with scenario-based experiments (e.g., Bleier and Eisenbeiss 2015;Sutanto et al 2013;Tucker 2014).…”

Section: Novel Methodological Approachesmentioning

confidence: 99%

“…Jai, Burns, and King (2013) showed that telling respondents that the website shared their personal and website navigation data with third-party companies increased the perceived risk and unfairness, leading to lower repurchase intentions compared to telling them their data would be shared only internally within the corporate family.…”

Section: Oba Acceptance and Resistancementioning

confidence: 99%

“…The theories cited more than twice are the persuasion knowledge model (Baek and Morimoto 2012;Van Noort, Smit, and Voorveld 2013;Ham and Nelson 2016), psychological reactance theory (Aguirre et al 2015;Baek and Morimoto 2012;Bleier and Eisenbeiss 2015;Tucker 2014), and social contract theory (Jai, Burns, and King 2013;Miyazaki 2008;Yang 2013). These three theories are all used to explain why people may have negative feelings toward OBA and resist it.…”

Section: Theoretical Positioning Of Obamentioning

confidence: 99%

“…The notion of privacy calculus is often used to describe the process in which consumers assess the benefits and risks of OBA (Jai, Burns, and King 2013;Phelan, Lampe, and Resnick 2016;Schumann, von Wangenheim, and Groene 2014). Privacy calculus is rooted in theories such as social exchange theory (Schumann, von Wangenheim, and Groene 2014) and the acquisition-transaction utility theory (Baek and Morimoto 2012).…”

Section: Consumer Perceptionsmentioning

confidence: 99%

See 3 more Smart Citations

Online Behavioral Advertising: A Literature Review and Research Agenda

Boerman

Kruikemeier

Borgesius

2017

Journal of Advertising

347

237

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Section: Novel Methodological Approachesmentioning

confidence: 99%

Section: Oba Acceptance and Resistancementioning

confidence: 99%

Section: Theoretical Positioning Of Obamentioning

confidence: 99%

Section: Consumer Perceptionsmentioning

confidence: 99%

See 2 more Smart Citations

Online Behavioral Advertising: A Literature Review and Research Agenda

Boerman

Kruikemeier

Borgesius

2017

Journal of Advertising

347

237

View full text Add to dashboard Cite

“…Moor (1997) and Tavani (2000) point out that privacy is best understood by assessing the amount of control users have over personal information. Most commercial websites offer users some control over information by giving them the option to opt-out (Chakraborty et al, 2013;Jai et al, 2013;Chadwick, 2001) of certain actions (e.g. sharing customer contact information with third parties).…”

Section: Perceived Ability To Control Submitted Informationmentioning

confidence: 99%

Information disclosure of social media users

Benson¹,

Saridakis

Tennakoon

2015

Information Technology &Amp; People

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2Information disclosure of social media users: does control over personal information, user awareness and security notices matter? Abstract Purpose -Our study bridges the gap in the existing literature by exploring the antecedents of information disclosure of social media users. In particular, the paper investigates the link between information disclosure, control over personal information, user awareness and security notices in the social context, all of which are shown to be different from existing studies in e-commerce environments.Design/methodology/approach -We collected and analysed data from 514 social network users. The model is estimated using OLS and robust standard errors are estimated using the Huber-White sandwich estimators.Findings -Our results show that in social networking contexts, control over personal information is negatively and statistically associated with information disclosure. However, both user awareness and security notices have a positive statistical effect on information disclosure.Originality/value -Whilst research on issues of individual information privacy in ecommerce is plentiful, the area of social networking and privacy protection remains underexplored. This paper provides a useful model for analysing information disclosure behaviour on social networks. We discuss the practical implications of our findings for actors in social media interactions.

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Trust and commitment: Effect of applying consumer data rights on U.S. Consumers' attitudes toward online retailers in big data era

Willis

Jai

Lauderdale

2021

J of Consumer Behaviour

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Applying the Commitment‐Trust Theory, this study investigates how a U.S.‐based online retailer's choice to apply (or not to apply) General Data Protection Regulation (GDPR) data subject rights to consumers in the United States affect the retailer‐customer relationship. This study conducted an online survey through Amazon Mechanical Turk (MTurk) with a total of 659 respondents. The findings provide empirical evidence that consumers perceived higher trust and lower privacy concerns toward online retailers when a retailer voluntarily applied the GDPR consumer data rights to U.S. consumers, thereby increasing brand commitment. The post hoc analyzes also revealed that when a global retailer chose to apply the GDPR consumer data rights to U.S. customers, the respondents' comments exhibited positive emotions and indicated they would be more willing to give the retailer their future business. These results are particularly relevant to international marketers and brands that serve both European and U.S. consumers.

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The effect of behavioral tracking practices on consumers’ shopping evaluations and repurchase intention toward trusted online retailers

Cited by 63 publications

References 26 publications

Online Behavioral Advertising: A Literature Review and Research Agenda

Online Behavioral Advertising: A Literature Review and Research Agenda

Information disclosure of social media users

Trust and commitment: Effect of applying consumer data rights on U.S. Consumers' attitudes toward online retailers in big data era

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