The Effect of Branding, Perceived Environmental and Social Responsibility on Customer Satisfaction and Loyalty

Abstract

The current business market is characterized by intense competition, largely due to globalization. Vietnamese enterprises should exhibit a strong drive to succeed in this dynamic environment. Vietnam's food and beverage industry, in general, and dairy products, in particular, have provided fertile ground for many businesses and foreign investors to expand their business markets. The export activities of Vietnamese milk enterprises need to be improved, considering that this is an important channel to promote growth. Moreover, although some domestic milk enterprises dominate