The Effect of Business Literation on SMEs Performance with Mediation of Risk Management and Entrepreneurial Self Efficacy

Widarno, Bambang

doi:10.21580/jdmhi.2021.3.1.7745

Cited by 4 publications

(3 citation statements)

References 39 publications

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“…Hence, the importance of inclusion across the curriculum in higher education calls for a committed and collaborative effort from Role of information literacy faculty and administrators. IL has become a fundamental aspect of teaching and learning and is an essential set of complex abilities related to gathering, evaluating critically and using information effectively (Walton and Hepworth, 2011;Widarno, 2021). Therefore, educational institutions must prepare future professionals to obtain, analyze, manage, maintain, critically appraise and use the information necessary to make challenging decisions and solve problems (Widarno, 2021).…”

Section: Information Literacymentioning

confidence: 99%

The role of information literacy in promoting “discovery” to cultivate the entrepreneurial mindset

Bosman

Kotla

Cuesta

et al. 2022

JIEB

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Purpose Accessibility to entrepreneurial education can be very restrictive because of associated barriers (e.g. add-on course/credit cost and prolonged duration) that prevent students from gaining entry into learning experiences. This study aims to provide an approach to address the gap of inaccessibility. This study proposes the integration of entrepreneurially minded coursework into aviation coursework using information literacy (IL) exercises by incorporating readings, videos, student-centered online discussions and student-facilitated presentations. Design/methodology/approach Students participated in an intervention consisting of five entrepreneurially minded online discussions where they watched a video or read an article and then responded to a series of questions. Upon completion of the intervention, participants completed a survey related to student learning outcomes and satisfaction. Findings The results from this study provide insight into changes in student perceptions after engaging in IL exercises designed to develop the entrepreneurial mindset. There is evidence that online discussions, journal article critiques and student-facilitated presentations are effective ways to integrate IL into aviation courses to cultivate entrepreneurial mindsets among students. Originality/value Several university-based approaches currently exist to help students develop an entrepreneurial mindset, including majors and minors in entrepreneurship, entrepreneurship coursework and centers for entrepreneurship that offer extracurricular learning experiences. Although these approaches offer a great foundation, they are typically viewed as “extra” with high barriers to entry. The limited focus on integration into coursework (whereby everyone gets an opportunity) prevents equitable access to a larger contingent of students. Therefore, in this study, we propose one approach to integrating the entrepreneurial mindset into coursework.

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Section: Information Literacymentioning

confidence: 99%

The role of information literacy in promoting “discovery” to cultivate the entrepreneurial mindset

Bosman

Kotla

Cuesta

et al. 2022

JIEB

View full text Add to dashboard Cite

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“…Without literacy, it is impossible to access the foundation of human knowledge and apply it to the creation of new knowledge. The degree of literacy and the growth of it in society should be correlated with the advancement of human civilization (Widarno, 2021). Previous research proved literacy training in business education can be used to develop critical awareness and information in business (America, 2014).…”

Section: Introductionmentioning

confidence: 99%

“…Previous research proved literacy training in business education can be used to develop critical awareness and information in business (America, 2014). Furthermore, a study on digital literacy also proved that customers are attracted by the products because of the skill in promoting di products through various means of communication, such as social media platform that is interesting for the people to know the product quality and the accessibility The current business strategy needed by the community is a relevant business strategy and can be calculated through various sophisticated infrastructure facilities (Widarno, 2021). The marketing system in various industrial worlds is very broad, and not a few still use offline systems such as marketing through brochures, banners, pamphlets, stickers or other media.…”

Section: Introductionmentioning

confidence: 99%

The Marketing Strategy of Small and Medium Enterprises Products Through Language Literacy in Kalanganyar Tourism Village

Wahyuni

2022

JISIP

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Marketing language literacy is a communication skill that must be mastered by business people in Kalanganyar tourist village. UMKM business from processed fish becomes a product that can have high competitiveness if it has a good marketing method to consumers. Kalanganyar tourism village is a fostered area or cooperation partner who will implement an international standard tourist village and language literacy is the answer to the problems of people who do not master this marketing language literacy. Community service in the tourist village of Kalanganyar aims to create a community of business people who can practice the language of communication in English in sales and purchasing activities. In addition, knowledge of an effective marketing system is given to business people to equip the community in marketing processed products online and offline with special language literacy, namely marketing English. With the strengthening of language literacy and a reliable marketing system, the vision and mission of an international tourist village can be realized gradually and is expected to encourage Kalanganyar community to realize the tourism village program.

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A systematic literature review: digital marketing and its impact on SMEs

Jadhav

Gaikwad

Bapat

2023

JIBR

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Purpose This study aims to analyze the available literature on the use of digital marketing and its impact on small- and medium-sized enterprises (SMEs). This study identifies the use of digital marketing practices and its impact on SMEs. Design/methodology/approach A systematic literature review has been conducted on digital marketing, and its implementation in SMEs. The impact of digital marketing on SMEs performance is observed over the past 12 years through the resources which are undertaken for the study, namely, Science Direct, Scopus, Springer, IEEE Explorer, ACM Digital Library, Engineering Village, ISI Web of Knowledge database is used to search the research publications on the selected topic. Findings Although some SME firms use digital marketing, their impact is not similar where we can recommend a fixed strategy for applying digital marketing. This review provides an insight into how digital marketing has evolved over the period of time and how SMEs are adopting it for their sustenance. Practical implications This study will give theoretical analysis of various benefits received by SMEs because of digital marketing in the different capacities helping organizations to uplift their productivity. Mind mapping will give the idea of impact of SMEs on their various performances in rural as well as in the urban areas. This study will give further scope for digital marketers to approach those industries specifically at rural parts of the nation for bringing change into their marketing operations and also for increasing turnover by the use of digital marketing. Originality/value Research on the use of digital marketing by SMEs firms is still at the embryonic stage in India. This study is a pioneering effort to review the use of digital marketing in SMEs and identify research priorities for scholars and practitioners.

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The Effect of Business Literation on SMEs Performance with Mediation of Risk Management and Entrepreneurial Self Efficacy

Cited by 4 publications

References 39 publications

The role of information literacy in promoting “discovery” to cultivate the entrepreneurial mindset

The role of information literacy in promoting “discovery” to cultivate the entrepreneurial mindset

The Marketing Strategy of Small and Medium Enterprises Products Through Language Literacy in Kalanganyar Tourism Village

A systematic literature review: digital marketing and its impact on SMEs

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