<p><em>Coffee is one of the most widely distributed and </em><em>consumed</em><em> </em><em>beverages</em><em> in the world. </em><em>In general, coffee is brewed using hot water, but</em><em> </em><em>a</em><em>s the coffee industry develops, cold water</em><em> also</em><em> </em><em>can be used for </em><em>the coffee brewing process</em><em>. This brewing technique is known as </em><em>cold bre</em><em>w.</em><em> There is</em><em> little</em><em> information </em><em>regarding</em><em> the characteristics of cold brew</em><em> coffee</em><em>. T</em><em>herefore</em><em> it is necessary to study the characteristics of cold brew </em><em>beverage</em><em>s, especially with local Indonesian coffee</em><em> as its main ingredient. This research used</em><em> Menoreh Arabica coffee</em><em> as its main research object</em><em>. Th</em><em>is study aimed</em><em> to determine the physicochemical and sensory characteristics of </em><em>M</em><em>enoreh </em><em>A</em><em>rabica coffee with cold brew brewing techniques.</em><em> This research</em><em> begins with roasting coffee into three types, </em><em>which</em><em> is light (T = 193</em><em> </em><em><sup>o</sup></em><em>C, t = 5 minute), medium (T = 208</em><em> </em><em><sup>o</sup></em><em>C, t = 7 minute), and dark (T = 223</em><em> </em><em><sup>o</sup></em><em>C, t = 13 minute). Furthermore,</em><em> </em><em>the coffee is g</em><em>rinded</em><em> into two types</em><em> grind size</em><em> </em><em>(</em><em>medium and coarse</em><em>)</em><em>. </em><em>Samples</em><em> of cold brew formulation w</em><em>ere</em><em> made with an extraction time of 8 hours. </em><em>The </em><em>sensory analysis</em><em> is conducted</em><em> based on the SCA method. </em><em>Sensory data analysis was done to</em><em> determine the three best formulations</em><em> </em><em>according to roast </em><em>profiles,</em><em> continued with</em><em> the physicochemical analysis. The best cold brew sample obtained from this research was </em><em>medium-coarse</em><em> Arabica Menoreh coffee, </em><em>with the highest </em><em>sensory </em><em>parameters </em><em>values in </em><em>aroma, acidity, aftertaste, and sweetness</em><em>. </em><em>The value of pH, chlorogenic acid, and some organic acids affect acidity. Lactic acid affects</em><em> </em><em>body value,</em><em> and c</em><em>affeine levels were relatively stable in each sample. </em><em>This research result can be used as a reference for product diversification of Arabica Menoreh coffee.</em><em></em></p>