“…Depending on the context, such situations may lead to various types of harm, including psychological, social, emotional, physical, economic and/or material harm. - Stagnates the problem: assumes the person’s situation will not change, which implies that the person is constantly vulnerable, at all times, to all things. Classifying and treating customers as “vulnerable” reinforces a deficit bias that changes how the organisation interacts with the individual, potentially resulting in misinterpretation of needs and wants and ineffective solutions (Amine et al , 2021; Snipstad, 2022). Hence, labelling the individual as “vulnerable” may retain the status quo biases of organisations, stagnating problems and reinforcing negative self-perceptions and disempowerment (Baddeley, 2015), potentially causing social, emotional, economic, physical, financial or material harm.
- Assigns misdirected “blame”: this assumes that the situation people find themselves in is deliberate, or by their planned design, whereas for many, the circumstances they are in are not of their own making, or not solely of their own making.
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