“…Indeed, audiences may scrutinize and judge a firm's internationalization actions to determine their legitimacy (e.g., Ang, Benischke, & Doh, 2015; Kostova & Zaheer, 1999). Consistent with the theoretical arguments advanced (and empirically supported) by Benischke, Martin, Gomez‐Mejia, and Ljubownikow (2020), our results suggest the existence of a trade‐off between legitimacy risk—that is, “the potential harm to the organization resulting from lack of compliance with institutional norms or expectations” (Benischke et al, 2020, p. 478)—and business risk—that is, “the likelihood of performance failures, or lower than expected returns when the firm makes particular strategic choices under bounded rationality” (Benischke et al, 2020, p. 478). International experience accentuates such a trade‐off, making it more visible and salient.…”