The effect of childhood socioeconomic status on patience

Thompson, Debora V.; Hamilton, Rebecca; Banerji, Ishani

doi:10.1016/j.obhdp.2020.01.004

Cited by 43 publications

(29 citation statements)

References 39 publications

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“…Instead of exercising control over the environment, individuals with low childhood socioeconomic status are likely to adapt to the environment. For example, Thompson et al ( 2020 ) showed that compared with those with high childhood socioeconomic status, individuals with relatively low childhood socioeconomic status tend to actively devalue their initial choice when it becomes unavailable, indicating adaptive strategies to product unavailability.…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

“…In contrast, individuals from resource‐affluent childhoods follow proactive decision‐making strategies, such as choosing a product that fulfills their needs, in response to situational changes (Carey & Markus, 2016 ; Thompson et al, 2020 ). Because plentiful resources help individuals overcome uncertain or threatening situations, individuals from resource‐affluent childhoods tend to have a higher sense of control (Mittal & Griskevicius, 2014 ).…”

Section: Literature Review and Hypothesesmentioning

confidence: 99%

“…Therefore, when facing threatening events, like COVID‐19, early‐life experiences and behavioral patterns may emerge (e.g., Mittal & Griskevicius, 2014 ). Compared with those with lower childhood socioeconomic status, individuals with higher childhood socioeconomic status tend to have higher perceived control and desire to employ adaptive strategies in response to threat or stress (Boucher, 2020 ; Mittal & Griskevicius, 2014 ; Thompson et al, 2020 ). Considering the differential responses to threatening cues according to early‐life experiences, we propose that childhood socioeconomic status will moderate the relationship between perceived COVID‐19 threat and evaluations of products promoted with authenticity appeals.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

The impact of COVID‐19 on consumer evaluation of authentic advertising messages

et al. 2021

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This study investigates the relationship between the COVID‐19 threat and consumer evaluation of a product with authenticity appeals in advertisements. We propose that threatening situations like COVID‐19 motivate consumers to lower their uncertainty and increase their preference for products with authentic advertising messages. Because individuals react differently to threatening environments according to their early‐life experiences, commonly reflected in childhood socioeconomic status, we examined whether childhood socioeconomic status moderates the relationship between threat and consumer evaluation of authenticity in advertisements. First, secondary data from Google Trends provided empirical support for our predictions. In additional experimental studies, participants evaluated different target products in four studies that either manipulated (Studies 2 and 3) or measured (Studies 4 and 5) COVID‐19 threat. Our results provide converging evidence that consumers positively evaluate products with authentic advertising messages under the COVID‐19 threat. Consumers' motivation to lower their uncertainty underlies the effect of COVID‐19 threat on their evaluation of authentic messages (Study 3). This attempt to reduce uncertainty is more likely to occur for consumers with relatively higher childhood socioeconomic status (Studies 4 and 5). These findings suggest that using authenticity appeals during a pandemic could effectively reduce consumers' perceived uncertainty and generate positive consumer evaluations.

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Section: Literature Review and Hypothesesmentioning

confidence: 99%

Section: Literature Review and Hypothesesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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The impact of COVID‐19 on consumer evaluation of authentic advertising messages

et al. 2021

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“…We may observe similar differences in consumers’ reactions to scarcity during the COVID-19 crisis. When they cannot get what they want, people with low childhood SES exhibit more patience, whereas those with high childhood SES prefer to reestablish control by making another choice (Thompson, Hamilton, and Banerji 2020). Thus, although those with low SES face material disadvantages in handling the stress of COVID-19 (e.g., financial resources, job flexibility), they may be better equipped to handle it emotionally (e.g., coping mechanisms, patience).…”

mentioning

confidence: 99%

“…Another emerging topic is examining the intersection between chronic scarcity and shorter-term scarcity. Under some conditions, low childhood SES seems to increase resilience when consumers are faced with short-term product scarcity (Thompson, Hamilton, and Banerji 2020), but more work is needed to better understand these effects. Each crisis we face presents lessons for marketing and public policy; the COVID-19 crisis will offer many on the topic of scarcity.…”

mentioning

confidence: 99%

Scarcity and Coronavirus

Hamilton¹

2020

Journal of Public Policy & Marketing

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Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy

Pereira

Fehl

Jiga‐Boy

et al. 2021

Psychology and Marketing

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In two experimental studies, we tested the effect of COVID‐19 vaccine scarcity on vaccine hesitancy. Based on extensive scarcity literature, we initially predicted that high (vs. low) scarcity would increase demand for vaccines, operationalized as one's willingness to receive a vaccine. Contrary to this prediction, Study 1 showed that scarcity of vaccines reduced participants’ sense of priority which, in turn, also reduced their vaccination intentions. Trust in doctors moderated the effect of perceived vaccination priority on vaccination intentions such that for individuals with high trust in doctors, reduced perceived priority did not reduce their vaccination intentions as much. Study 2 replicated these effects with a more general population sample, which included at‐risk individuals for COVID‐19 complications. At‐risk participants (vs. low‐risk) had higher perceived vaccination priority, but describing vaccine doses as scarce reduced vaccination intentions similarly across both groups. Moreover, Study 2 demonstrated that compassion for others is a boundary condition of the effect of vaccine scarcity on vaccination intentions. For participants with high compassion, scarcity reduces willingness to receive a vaccine; for participants with low compassion, scarcity increases their willingness to be vaccinated. Our results suggest that health policymakers need to deemphasize the scarcity of vaccines to increase vaccine acceptance.

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The effect of childhood socioeconomic status on patience

Cited by 43 publications

References 39 publications

The impact of COVID‐19 on consumer evaluation of authentic advertising messages

The impact of COVID‐19 on consumer evaluation of authentic advertising messages

Scarcity and Coronavirus

Scarcity in COVID‐19 vaccine supplies reduces perceived vaccination priority and increases vaccine hesitancy

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