The Effect of Cigarette Content Marketing on Students’ Smoking Behavior and Decisions: A PLS-SEM Approach
Juliana Nasution,
Maryam Batubara,
Muhammad Nasution
et al.
Abstract:Objective:
This research aims to analyze the influence of cigarette content marketing on student behavior, and on cigarette purchasing decisions, as well as the influence of behavior on cigarette purchasing decisions.
Methods:
This research is quantitative, using a sample of 500 smoking students from twelve universities in the city of Medan, Indonesia, who were selected using a simple random sampling technique. Data collection was carried out by distributing questionnai… Show more
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