The Effect of Communication Channels used between Extension Officers and Farmers on the Adoption of Irish Potato Farming

Kigatiira, Kinya Kathure; Mberia, Hellen; Ngula, Kyalo Wa

doi:10.6007/ijarbss/v8-i4/4020

Cited by 5 publications

(6 citation statements)

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“…Men watched television, searched on the internet, used social networking sites, and attended online conferences more frequently than women. Although similar studies among farmers show that men rely on digital channels more than women [14,18,19], data for the general population show that women tend to use television and social networking sites more than men. However, data for the period between December 2020 and January 2021, when our survey took place, show that the use of these communication channels has changed considerably, with all major key social media being used equally (Instagram) or much less (Facebook and Twitter) by women than by men [38].…”

Section: Discussionmentioning

confidence: 92%

“…Studies on the use of communication channels during the COVID-19 pandemic show that the general population living in Slovenia and other Central/Eastern European exchange, while improving farmers' access to information and social connections [21]. Moreover, digital channels can be used to improve agricultural production [22], overcome the information problem that prevents smallholder farmers from entering markets [19], increase market opportunities and self-sales [14], etc. In addition to internet searches, social networking sites or social media such as Facebook, Instagram, or Twitter had proven to be useful channels for seeking information, sharing knowledge, and facilitating interactive communication processes within agriculture even before the arrival of COVID-19 [23][24][25].…”

Section: Introductionmentioning

confidence: 99%

“…Das [29] found that different communication channels, such as phone calls, text messages, TV news, e-resources, radio, and newspapers, were largely used by Indian farmers to obtain COVID-19 virus information, with phone calls, text messages, and television dominating. In terms of socio-demographic differences, studies on farmers' use of communication channels show that younger farmers and farmers with higher education levels, a higher income, and more cultivated land rely on digital channels more often to obtain agricultural information; men use digital channels more frequently than women [14,18,19]. The question arises as to whether the changing situation created by the pandemic has influenced the use of communication channels in terms of farmers' sociodemographic characteristics and, in particular, in farmers of different types of livestock, as no known study investigates this relationship.…”

Section: Introductionmentioning

confidence: 99%

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Changes in Use of Communication Channels by Livestock Farmers during the COVID-19 Pandemic

Erjavec¹,

Janzekovic

Kovač

et al. 2021

Sustainability

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The study aims to identify any changes in the communication channels used by Slovenian livestock farmers before and during the COVID-19 pandemic, as well as the main (dis)advantages of relying on them. An online survey was completed by 502 Slovenian farmers of various farm enterprises in winter 2020/2021. Most respondents generally used telephone, e-mail, and the internet to obtain agricultural information before and during the COVID-19 pandemic. During the pandemic, farmers increasingly relied on online conferences and social networking sites. At the same time, younger farmers and farmers with a higher education level used digital channels the most frequently, with men doing so more often than women. Digital channels were primarily used by cattle and horse farmers, while cattle farmers showed the greatest online conference participation. Respondents reported having more time to spend with their families and animals as an advantage and the lack of face-to-face interaction with other farmers and advisers as a disadvantage of such communication patterns. As the study reveals differences in the use of communication channels during the COVID-19 pandemic by various farmers, a new communication strategy is needed that involves the use of appropriate communication channels to provide farmers with agricultural information both during the COVID-19 situation and later.

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Section: Discussionmentioning

confidence: 92%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Changes in Use of Communication Channels by Livestock Farmers during the COVID-19 Pandemic

Erjavec¹,

Janzekovic

Kovač

et al. 2021

Sustainability

View full text Add to dashboard Cite

show abstract

“…The study is expected to improve the usage of communication technology channel in paddy plantation to increase knowledge on paddy plantation in order to increase rice production. Kigatiira, Mberia and Wangula (2018) wanted to examine the influence of communication channels used between extension officers and farmers on the acceptance of Irish potato farming. Results of the study showed that the mass media and interpersonal channels of communication used for information exchange between farmers and extension officers improved implementation of Irish potato farming.…”

Section: Communication Channels and Diffusion Of Innovationmentioning

confidence: 99%

Acceptance of Oil Palm Innovation Among Smallholder Farmers in East Malaysia

Saad¹,

Salman²

2021

IJARBSS

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Palm oil is an important cash crop for Malaysia and determining the factors affecting the diffusion of this cash crop is considered a viable strategy for attracting farmers to take up palm oil farming. Hence, a study to determine acceptance of oil palm innovation is very important as it will provide insights into the factors that influence acceptance, thereby informing the authorities concern of steps to take to improve acceptance. This study measured the influence of palm oil innovation characteristics, the level of knowledge, social system and communication channels towards acceptance of agricultural innovation among smallhoder palm oil farmers. Diffusion of Innovation Theory is adopted in formulating the theoretical framework to measure how the palm oil innovation is diffused among the smallholder farming community. This study employed a quantitative approach to obtain data from smallholder farmers in an area in Sarawak, East Malaysia. A survey using questionnaire was used to collect data from ninety nine (99) sampled respondents representing the smallhoder palm oil farmers. The questionnaire variables and items were mainly measured using 5-point likert scale. Both inferential and descriptive analysis were used to analyse the data. From the findings, only the characteristics of innovation and communication channels significantly influenced the acceptance of oil palm innovation among the farmers in the East Coast of Malaysia. However, the influence of communication channels was negative. This implies, in diffusing an innovation among traditional farmers, characteristics of the innovation should be the main focus. Meanwhile, the use of communication channels to diffuse innovation, especially radio and new media for development should be geared up as an aspect of development communication. Future research could replicate the study to include other parts of Malaysia in other to compare best practices for oil palm innovation acceptance.

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“…The study concluded that the frequency of communication between the farmers and extension agents was a significant communication factor affecting the adoption of SRI among the Mwea Irrigation Scheme farmers. Kigatiira et al (2018) investigated the effect of communication channels used between extension officers and farmers on the adoption of Irish potato farming. The target population for this descriptive study comprised farmers from four sub-locations (Kimbo, Gathuine, Kiamiogo, Mburugiti) of Kibirichia Ward in Meru County and all the three extension officers involved in the production of the Irish potato crop.…”

Section: Communication Channels and Diffusion Of Innovationmentioning

confidence: 99%

Diffusion of oil palm farming innovation amongst smallholders

al.¹

2020

Int. j. adv. appl. sci.

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Palm oil is an important cash crop for Malaysia and determining the factors affecting the diffusion of this cash crop is considered a viable strategy for attracting farmers to take up palm oil farming. This study seeks to measure the influence of palm oil innovation characteristics, the level of knowledge, social system and communication channels towards acceptance of agricultural innovation among smallholder palm oil farmers. Diffusion of Innovation Theory is adopted in formulating the theoretical framework to measure how the palm oil innovation is diffused among the smallholder farming community. This study employed a quantitative approach to obtain data from smallholder farmers in an area in Sarawak, East Malaysia. A survey using a questionnaire was used to collect data from ninety-nine (99) sampled respondents representing the smallholder palm oil farmers. From the findings, only the characteristics of innovation and communication channels significantly influenced the acceptance of oil palm innovation among the farmers on the East Coast of Malaysia. However, unlike the characteristics of innovation, which positively influenced innovation acceptance, the influence of communication channels was negative. The use of communication channels, especially radio and new media for development should be geared up as an aspect of development communication.

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The Effect of Communication Channels used between Extension Officers and Farmers on the Adoption of Irish Potato Farming

Cited by 5 publications

References 0 publications

Changes in Use of Communication Channels by Livestock Farmers during the COVID-19 Pandemic

Changes in Use of Communication Channels by Livestock Farmers during the COVID-19 Pandemic

Acceptance of Oil Palm Innovation Among Smallholder Farmers in East Malaysia

Diffusion of oil palm farming innovation amongst smallholders

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