The Effect of Consumer Privacy Empowerment on Trust and Privacy Concerns in E-Commerce

Dyke, Thomas P. Van; Midha, Vishal; Nemati, Hamid R.

doi:10.1080/10196780601136997

Cited by 105 publications

(75 citation statements)

References 40 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Relying on the cognitive and fairness aspects of privacy concern, it could be argued that privacy concern reflects individuals' desire for a greater degree of control and fairness [44] regarding their information usage. People with high privacy concern are shown to be less willing to trust in various settings with varying degrees of significance [4,21,35,44,75]. With a privacy violation, individuals with a higher privacy concern should be less willing to be vulnerable to the company's action in the future.…”

Section: Violated Trust and Its Repairmentioning

confidence: 93%

Trust violation and repair: The information privacy perspective

Bansal

Zahedi

2015

Decision Support Systems

103

View full text Add to dashboard Cite

Section: Violated Trust and Its Repairmentioning

confidence: 93%

Trust violation and repair: The information privacy perspective

Bansal

Zahedi

2015

Decision Support Systems

103

View full text Add to dashboard Cite

“…Other studies, however, model privacy concern as an antecedent of trust (e.g. [5,35,63]). The discrepancies around the direction of causality between trust and privacy concern may be an issue of generalization; generalized trust reduces situational privacy concern when the consumer receives a signal such as personalized information, while generalized privacy concern reduces trust in a specific company.…”

Section: Trust and Privacy Concernmentioning

confidence: 97%

Privacy concern and online personalization: The moderating effects of information control and compensation

Taylor

Davis

Jillapalli

2009

Electron Commer Res

133

View full text Add to dashboard Cite

Firms have at their disposal an increasing amount of personal information about consumers gathered through various means. Studies find that personalizing online interactions improves customer relationships and increases desirable behaviors, such as positive word-of-mouth and increased purchase intent. However, other research suggests that the use of personal information stimulates privacy concern, which has a negative effect on behavior. This study examines potential moderators of the negative effects of privacy concern on behavioral intentions in the context of personalized online interactions. Results show that increasing perceived information control reduces the negative effect of privacy concern on intentions to engage in positive behaviors. In contrast, the offer of compensation has no effect on the relationship between privacy concern and these behavioral intentions. However, compensation increases the salience of trust to privacy concern.

show abstract

“…While linkages between privacy policy and perceived control, and between privacy policy and trust are mainly found in previous research (Arcand et al, 2007;Culnan & Armstrong, 1999;Namasivayam, 2004;Olivero & Lunt, 2004), a link between perceived control and trust is also examined in some studies (Tan & Thoen, 2001;Van Dyke, Midha, & Nemati, 2007). Van Dyke and colleagues (2007) found that perceived privacy empowerment positively affects trust.…”

Section: Perceived Control and Trustmentioning

confidence: 99%

“…In their study, perceived privacy empowerment is defined as "the individual's perception of the extent to which they can control the distribution and use of their personally identifying information" (p.73). Although Van Dyke et al (2007) named the construct as perceived privacy empowerment, its definition is analogous to that of Averill's (1973) perceived control. Furthermore, Tan and Thoen (2001) postulate that perceived control plays a significant role in establishing trust especially when the level of trust is below a threshold.…”

Section: Perceived Control and Trustmentioning

confidence: 99%

Presentation Formats of Policy Statements on Hotel Websites and Privacy Concerns

Lee

Law

2012

Journal of Hospitality & Tourism Research

View full text Add to dashboard Cite

Information privacy is one of the major reasons that explains why many travelers are hesitant to provide personal information for online reservations. Despite the fact that most hotels provide privacy policy statements on their websites, little research has been done to examine how the format of these privacy statements affects customer trust. Based on the control/restricted theory and cognitive theory of multimedia learning, this study demonstrates how perceived control and learning can affect trust.Participants were shown validated privacy policy statements in a text format or a video format before they rated the trustworthiness of the hotel. The findings from 193 usable samples confirmed that the video was more effective in increasing trust and that it did so by increasing perceived control. The results suggest that hotel companies without a strong brand history can still establish customer trust by providing a welllocated, well-executed, and easily understood online video privacy statement.Theoretical and managerial implications are discussed, and future research suggestions are provided.

show abstract

The Effect of Consumer Privacy Empowerment on Trust and Privacy Concerns in E-Commerce

Cited by 105 publications

References 40 publications

Trust violation and repair: The information privacy perspective

Trust violation and repair: The information privacy perspective

Privacy concern and online personalization: The moderating effects of information control and compensation

Presentation Formats of Policy Statements on Hotel Websites and Privacy Concerns

Contact Info

Product

Resources

About