The Effect of Consumer Traits on Their Intention to Use Luxury Virtual-Reality (VR) Products: The Mediating Role of Status Signaling

Movarrei, Reza; Masoumzadeh, M.

doi:10.1109/ieem50564.2021.9672890

Cited by 2 publications

(4 citation statements)

References 23 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…These outcomes underscore avatars' role as extensions of the virtual self and clothing's significance within virtual domains. Interestingly, our research contrasts with prior offline luxury studies (Ferraro et al, 2013; Han et al, 2010; Movarrei & Masoumzadeh, 2021; Zhan & He, 2012) by highlighting the hedonic gratification tied to purchasing digital luxury clothes. Conversely, drivers of non‐luxury digital clothing stem predominantly from technological and social gratifications.…”

Section: General Discussion and Implicationscontrasting

confidence: 99%

“…This study, grounded in Katz et al's (1973) U&G theory, extends previous research related to brand influence (Richardson et al, 1994) and luxury brand dynamics (Movarrei & Masoumzadeh, 2021; Park et al, 2020). Investigating the determinants of digital clothing purchase intention offers two notable theoretical contributions.…”

Section: General Discussion and Implicationssupporting

confidence: 79%

“…Research on NFT virtual luxury products is nascent, apart from the work by Sung et al (2023). Such products, luxury‐branded VR items with social status implications (Movarrei & Masoumzadeh, 2021), project psychological distance (Park et al, 2020). Previous studies unveiled hedonic, aesthetic, and sociopsychological motivations as reasons for engaging with luxury brands in social media (Bazi et al, 2020).…”

Section: Empirical Partmentioning

confidence: 99%

“…Past studies investigating these technologies have focused mainly on usage‐ and adoption‐related issues (i.e., trust, usefulness, privacy, and security concerns) (Ameen et al, 2021). Research on the ways consumers desire, own, and experience these technologies in general, and virtual objects in particular, remains scarce (Hong et al, 2020), especially when considering brand roles (Van Berlo et al, 2021), and virtual luxury products (Movarrei & Masoumzadeh, 2021).…”

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Why do people buy virtual clothes?

Khelladi,

Lejealle,

Rezaee Vessal

et al. 2023

J of Consumer Behaviour

View full text Add to dashboard Cite

Virtual clothes consumption is part of the digital virtual consumption practices of the global NFT phenomenon and the global digital fashion trend. While cutting‐edge technologies shape customer experience and behavior, research examining how consumers desire, own, and experience these technologies in general, and virtual objects in particular, remains scarce. Adopting the uses and gratifications (U&Gs) theory and building on research related to brand roles and category, the present research aims to unveil the psychological determinants of purchasing NFTs‐virtual clothes. A mixed‐method, two‐stage approach was adopted. First, a qualitative study and a pilot study aimed to capture and understand what motivates people to buy NFTs‐virtual clothes and identify contextualized U&Gs. Second, two original confirmatory studies verified the U&Gs of purchasing virtual clothes and investigated how they differ based on brand category (luxury vs. non‐luxury). The results show that enjoyment, social interactivity, and curiosity are the main predictors of NFTs‐virtual clothes purchases. Consumers mainly seek hedonic, social, and technological gratifications as part of the digital fashion consumption trend. Brand managers must recognize virtual clothing gratifications for effective virtual world positioning. Products should encourage networking, community, and user interaction. Demographics and virtual experience should be considered to understand NFT‐virtual clothes motivations.

show abstract

Section: General Discussion and Implicationscontrasting

confidence: 99%

Section: General Discussion and Implicationssupporting

confidence: 79%

Section: Empirical Partmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Why do people buy virtual clothes?

Khelladi,

Lejealle,

Rezaee Vessal

et al. 2023

J of Consumer Behaviour

View full text Add to dashboard Cite

show abstract

Virtual Try-On Systems in Fashion Consumption: A Systematic Review

Chen,

Ni,

Zhang

2024

Applied Sciences

View full text Add to dashboard Cite

The application of virtual try-on (VTO) technologies in the fashion industry is garnering increasing attention and is regarded as a significant innovation in enhancing the consumer experience for fashion shoppers. This study conducts a systematic review to evaluate the impact of VTO systems on consumer behavior and experiences within the fashion industry. By analyzing 69 research articles, we identified key factors influencing consumers’ purchasing decisions and VTO adoption intentions. These factors include attitudes, media, symbolic gratification, technological gratification, emotional values, utilitarian values, and user attributes. Based on these findings, we construct conceptual frameworks that clearly delineate how direct factors and their influencing elements impact consumers’ purchase and technology adoption behaviors. This review synthesizes the psychological and technological dimensions shaping consumer behavior, addressing critical gaps in the literature specific to fashion consumption. Moreover, future research directions were discussed. By addressing key challenges such as boundary factors, user segmentation, and technological advancements, this study offers actionable insights to guide researchers and practitioners in creating more personalized, immersive, and effective VTO systems in the fashion industry.

show abstract

The Effect of Consumer Traits on Their Intention to Use Luxury Virtual-Reality (VR) Products: The Mediating Role of Status Signaling

Cited by 2 publications

References 23 publications

Why do people buy virtual clothes?

Why do people buy virtual clothes?

Virtual Try-On Systems in Fashion Consumption: A Systematic Review

Contact Info

Product

Resources

About