The Effect of Consumer Trust, Attitude and Behavior Toward Consumer Satisfaction in Online Shopping Platform

Abstract

Indonesia is experiencing very rapid development in the field of technology, especially in the field of e-commerce. Many Indonesian people prefer to do activities online, one of which is online shopping. Therefore, the development of e-commerce in online shopping is growing very rapidly compared to the previous year due to the interest of the Indonesian people in using the internet as an activity that is considered easy and flexible. Through this research, we want to know how influential beliefs and attitudes towards online shopping behavior are to create consumer satisfaction in online shopping activities. Respondents in this study were people who had experience in online shopping. There are 100 respondents with data collection distributing questionnaires through social media such as whatsapp, instagram, line and data analysis using SMART PLS. The results of the research that have been analyzed show that there is an influence between beliefs, attitudes, consumer behavior, and customer satisfaction in online shopping activities.