The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service

Nastiti, Dinda Maisya; Syavaranti, Nadya; Aruman, Akhmad Edhy

doi:10.29244/jcs.6.1.40-61

Cited by 3 publications

(2 citation statements)

References 17 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Experts also define purchase intention as the circumstance in which consumers like particular products and intend to purchase them in the future (Mirabi et al, 2015). Nastiti et al (2021) show that brand image can also influence consumer purchase intentions. This is in line with Meliawati et al (2023), product quality, especially appearance, influences purchase intentions.…”

Section: Purchase Intentionmentioning

confidence: 99%

The The Role of Health Consciousness and Trust on Gen Y and Gen Z Intention to Purchase Functional Beverages

Firya Fadhila Fathin,

Adila Sosianika,

Fatya Alty Amalia

et al. 2023

JCS

View full text Add to dashboard Cite

This study explored the purchasing intentions of Generation Y and Generation Z concerning functional beverages, with a focus on health awareness and trust as key influencing factors. This research aims to investigate the determinant factors of the consumption of functional beverages as an alternative to sugary drinks among Generation Y and Z in Indonesia. The study population comprises individuals aged 18 to 40, with a particular focus on Generation Y (born 1981-1996) and Generation Z (born 1997-2012) in the West Java Region. Purposive sampling was carried out to select 406 participants. Primary data were collected through a Google Form-hosted online questionnaire, focusing on respondents' characteristics, purchasing habits, health consciousness, and intentions to purchase functional beverages. SmartPLS 3.0 was employed to analyze the data. Various analyses, including descriptive, measurement, Fornell-Larcker, structural model, and path analyses, were carried out. The results indicated noteworthy connections between health consciousness, trust, and purchase intention. Respondents, primarily from Generation Z, exhibited a positive inclination towards health consciousness and trust, suggesting a promising opportunity for the functional beverage industry.

show abstract

Section: Purchase Intentionmentioning

confidence: 99%

The The Role of Health Consciousness and Trust on Gen Y and Gen Z Intention to Purchase Functional Beverages

Firya Fadhila Fathin,

Adila Sosianika,

Fatya Alty Amalia

et al. 2023

JCS

View full text Add to dashboard Cite

show abstract

“…Moreover, the influence of brand personality on purchase intention has been explored, revealing a significant effect of brand personality on purchase intention [20]. Furthermore, the effect of corporate re-branding on purchase intention has been studied, showing a direct but relatively weak effect on purchase intention [21]. The relationship between website quality and travel perceived risk in influencing purchase intention has also been investigated, with travel perceived risk having a direct influence on purchase intention [22].…”

Section: Purchase Intentionmentioning

confidence: 99%

Exploring the Impact of Consumer Trust and Perceived Risks on the Intentions to Purchase Overseas Travel Packages via Social Media in Thailand: an Application of the Fuzzy Set Delphi Method

Kulnadee,

Pankham

2024

Preprint

View full text Add to dashboard Cite

This study investigates the factors influencing consumers' intentions to purchase overseas travel packages via social media in Thailand, with a focus on consumer trust and perceived risks. A mixed-methods approach was employed, combining qualitative and quantitative research techniques. In the qualitative phase, the Fuzzy Set Delphi Method was applied to gather expert consensus from 19 participants. For the quantitative phase, a survey was conducted among 600 individuals who had experience purchasing overseas travel packages on social media in Thailand. First-order and second-order confirmatory factor analyses were used to examine the relationships between eight identified factors: social media influencer, e-WOM, trust, perceived risk, brand image, rating review, personal attitude, and destination image. The results indicate that trust and perceived risk are the most significant factors affecting purchase intention. Trust plays a crucial role in customers' decision-making processes, while perceived risk influences their tendency to avoid purchasing packages if the risk is perceived as high. The insights gained from this study contribute to the understanding of factors influencing purchase intentions for overseas travel packages through social media in Thailand, providing valuable information for travel agencies to develop effective marketing strategies.

show abstract

The Power of Branding on Reviving Ride-Hailing’s Customer Recovery after Service Failure

Priyono,

Swarnawati

2024

JCS

View full text Add to dashboard Cite

Ride-hailing services are important part of urban transportation in Indonesia in Indonesia. While they provide convenience and flexibility to millions of customers, service failures are inevitable and can significantly impact customer satisfaction and retention. Therefore, effective recovery strategies are essential. This study examined the impact of brand image and passion on affective commitment and brand equity, which in turn affect service recovery satisfaction and repatronage intentions in Jakarta. It focuses on the emotional and psychological mechanisms that drive service recovery satisfaction and repatronage intentions, in contrast to previous studies that primarily focused on general consumer behavior. Using a quantitative survey research design, data was collected through face-to-face interviews using a structured questionnaire administered to 103 respondents selected via convenience sampling. The Structural Equation Modeling-Partial Least Squares (SEM-PLS) technique was employed due to its capacity to effectively manage complex models with smaller samples. It is suitable for the exploratory nature of this study. The findings indicate that brand image positively affects affective commitment and brand equity. Brand passion strongly influences both affective commitment and brand equity. Affective commitment significantly impacts recovery satisfaction and repatronage intentions, while brand equity also predicts both outcomes. These results highlight the importance of strategic branding and affective commitment in the service recovery process and provide important insights for improving customer retention strategies in the competitive ride-hailing sector. Despite the findings, this study has several limitations. Its focus on Gojek customers in Indonesia, the cross-sectional design, and omission of moderating factors may limit the generalizability and depth of the findings. These suggest the need for more diverse samples, longitudinal studies, and the inclusion of additional constructs in future research. The study not only contributes to the theoretical framework of consumer-brand relationships but also provides practical implications for brand managers aiming to enhance customer repatronage intention through effective recovery efforts.

show abstract

The Effect of Corporate Re-branding on Purchase Intention through The Brand Image of PT Pelita Air Service

Cited by 3 publications

References 17 publications

The The Role of Health Consciousness and Trust on Gen Y and Gen Z Intention to Purchase Functional Beverages

The The Role of Health Consciousness and Trust on Gen Y and Gen Z Intention to Purchase Functional Beverages

Exploring the Impact of Consumer Trust and Perceived Risks on the Intentions to Purchase Overseas Travel Packages via Social Media in Thailand: an Application of the Fuzzy Set Delphi Method

The Power of Branding on Reviving Ride-Hailing’s Customer Recovery after Service Failure

Contact Info

Product

Resources

About