The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction

Araújo, Joana; Pereira, Inês Veiga; Santos, José Duarte

doi:10.3390/admsci13050118

Cited by 36 publications

(16 citation statements)

References 76 publications

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“…Adherence of ethical standards and values (Rossi et al, 2021); Fostering stakeholder trust and relationships (Pasko et al, 2021); Enhancement of reputation management (Araújo et al, 2023);…”

Section: Practices Of Implementation Of Social Responsibilitymentioning

confidence: 99%

Models and strategies for implementation of social responsibility in modern enterprises

Pradha,

More,

Prasad

2024

JEIME

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As contemporary enterprises navigate the complex landscape of global business, the imperative to embrace and effectively manage social responsibility has become paramount. This research article delves into the multifaceted dimensions of social responsibility within modern enterprises, exploring the evolving role of businesses in addressing societal and environmental challenges. The study employs a comprehensive review of existing literature, case analyses, and empirical investigations to illuminate the strategies and frameworks employed by enterprises in managing their social responsibility. The first section analyses the theoretical foundations of social responsibility management, emphasizing the evolving perspectives and conceptual frameworks that guide corporate behavior. It critically evaluates the integration of ethical considerations, stakeholder engagement, and sustainable business practices within the broader context of social responsibility. The second section investigates the practical implementation of social responsibility initiatives across diverse industries. The article examines successful models and identifies common challenges faced by enterprises in aligning their operations with socially responsible practices. It analyzes the impact of such initiatives on corporate reputation, stakeholder relations, and overall business performance. This research article contributes to the existing body of knowledge by offering theoretical insights, practical implications, and future considerations for businesses seeking to navigate the dynamic landscape of social responsibility.

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Section: Practices Of Implementation Of Social Responsibilitymentioning

confidence: 99%

Models and strategies for implementation of social responsibility in modern enterprises

Pradha,

More,

Prasad

2024

JEIME

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“…Corporate social responsibility (CSR) has become a fundamental concept in today's business ecosystems, explaining company positioning, among other key factors (e.g., Araújo et al 2023;López-Pérez et al 2017b). Various studies confirm that CSR contributes to brand differentiation (e.g., Eisingerich et al 2023;López-Pérez et al 2017a)-positively reinforcing both brand image and company reputation (Abugre and Anlesinya 2020;López-Pérez et al 2017a).…”

Section: Introductionmentioning

confidence: 99%

The Manager’s Vision of CSR in an Emerging Economy: From Implementation to Market Impact

Chabán,

Flores-Hernández,

López-Pérez

et al. 2024

Administrative Sciences

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Society in general, and markets in particular, are increasingly sensitive to principles linked to corporate social responsibility (CSR) and sustainability. The literature is prolific in this vein—providing a broad range of research covering the terms’ meaning, implementation processes, drivers and brakes and the impact on variables of interest for business management. Far fewer studies, however, address these phenomena in the context of emerging economies. In response to the growing interest in developing countries in terms of the population and market, this study aims to deepen the vision of large-firm managers in an emerging LATAM economy—namely, Peru—while providing insights into the potential impact of a number of different cross-cultural traits. To this end, we opted for a grounded theory-based approach. Data were collected by way of nine semi-structured interviews with managers at the same number of Peruvian firms. Our findings both coincide with and differ from the extant CSR literature in terms of signification, implementation and intensity, perceived benefits and consumer behavior. Key theoretical and practical implications of our research are discussed in the final section.

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“…Environmental factors concern the methods applied by an organization to protect the environment, maintain environmental policies, present proper environmental performance results, decrease environmental costs, and disclose environmental information, among others (e.g., Zhao et al 2020;García-Sánchez et al 2021). Social factors include the management of relationships between the organization, employees, suppliers, customers, and the communities in which it operates, along with programs of corporate social responsibility, which often contribute to the brand image of a firm (Araújo et al 2023). Company's leadership, executive pay, internal controls, audits, and shareholder rights fall under the category of governance (Camilleri 2021).…”

Section: Introductionmentioning

confidence: 99%

A Study on Sustainability and ESG in the Service Sector in India: Benefits, Challenges, and Future Implications

Efthymiou

Kulshrestha²,

Kulshrestha³

2023

Administrative Sciences

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At the intersection of digitization and sustainability, the current article explores the application of environmental, social, and corporate governance (ESG) in the service sector in India. The analysis draws on findings collected through questionnaires and interviews (mixed methods) with managers at middle, senior, and top levels of the hierarchy. The findings suggest that technology can both facilitate and hinder the sustainability effort; therefore, the implications on internal stakeholders, such as workers and managers, can be both positive and negative. Additionally, technologies that are taken for granted in certain parts of the world may be inappropriate in the Indian context. As a result, sustainability frameworks are implemented selectively rather than holistically. The adoption of an ESG framework has a largely positive impact on investors. While companies do not place much emphasis on employees’ wellbeing and ‘human rights’, they still link ESG to ‘Supply Chain Sustainability’. Contributing to the signaling theory, there is also evidence of firms’ motivation to adopt ESG practices for the purposes of legitimacy and forming external stakeholders’ perceptions. The current study is both timely and important due to the high interest in the application of tools facilitating sustainability performance. The study contributes to both the literature and practice, since it adds to our understanding concerning the challenges faced by firms in implementing ESG practices, whereas it also enables administrators to identify areas for the further development of sustainable practices.

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The Effect of Corporate Social Responsibility on Brand Image and Brand Equity and Its Impact on Consumer Satisfaction

Cited by 36 publications

References 76 publications

Models and strategies for implementation of social responsibility in modern enterprises

Models and strategies for implementation of social responsibility in modern enterprises

The Manager’s Vision of CSR in an Emerging Economy: From Implementation to Market Impact

A Study on Sustainability and ESG in the Service Sector in India: Benefits, Challenges, and Future Implications

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