“…After nearly three decades, this question is still a hot dispute in pro-environmental behavior literature (He and Filimonau, 2020;Leonidou et al, 2022;Nguyen et al, 2022b). Indeed, although the effects of cultural values and pro-environmental intentions and behaviors have been of interest to some scholars recently (Cong Doanh et al, 2021;He and Filimonau, 2020;Saracevic et al, 2022), these studies showed the different, and even contrasting results (Chwialkowska et al, 2020), several scholars emphasize that there is an existing knowledge gap regarding our understanding about how cultural values influence pro-environmental behaviors, and therefore call for more effort to develop the consistent theory of culture-environmentally friendly behavior research (Chwialkowska et al, 2020;Asgari Toorzani and Rassafi, 2022;Saracevic et al, 2022;Jackman and Moore, 2021;Nguyen et al, 2021;Tran and Huang, 2021). According to our best knowledge, even though several scholars have already provided empirical evidence with regard to the significant relationships between cultural values and a different range of pro-environmental behaviors (Sreen et al, 2018;Leonidou et al, 2022;He and Filimonau, 2020), no previous studies examine how cultural values can accelerate individuals' energy-saving behaviors as well as the role of cultural values in closing the energy-saving attitude-intention-behavior gap.…”