The effect of digitalization on business performance: An applied study of KIBS

Ribeiro‐Navarrete, Samuel; Botella-Carrubí, Dolores; Palacios‐Marqués, Daniel; Orero-Blat, María

doi:10.1016/j.jbusres.2020.12.065

Cited by 207 publications

(112 citation statements)

References 56 publications

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“…As digital transformation is analogous to Industry 4.0, smart factories, and cyber-physical systems, the manufacturing industry has been viewed as the core industrial area to understand the nature of digital transformation [37][38][39]. In addition, as digital transformation significantly influences the existing business model [40], and its impact on the service sector has become a salient issue [41,42]. As digital transformation is basically knowledge convergence across sectors, identifying which sector plays a leading role and grasps hegemony becomes important.…”

Section: Firm Size and Industry Type For Digital Transformationmentioning

confidence: 99%

Where Is the Age of Digitalization Heading? The Meaning, Characteristics, and Implications of Contemporary Digital Transformation

2021

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Digital transformation is perceived not only as a change in certain technology but also as a large transition that will ultimately change our lives for the better. Industry convergence, the key to digital transformation, entails, for firms, both various opportunities for innovation and the crisis of falling behind. Therefore, from the perspective of firms, it is critical to examine how digital transformation affects their industries and products as well as how they perceive and respond to digital transformation. This is ultimately a matter of how firms survive and maintain sustainable growth in this great upheaval of digital transformation. Based on the understanding of the concept of digital transformation, this study explores how high-growth firms perceive various aspects of digital transformation. The findings show that digital transformation involves a change of firms based on constant innovation, not simply the acceptance of technology, and that there is a large digital divide that depends on the firm size and industry type. Based on the above, this study derives implications in terms of the innovation activities of firms to ensure that digital transformation does not serve as a handicap and barrier for firms.

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Section: Firm Size and Industry Type For Digital Transformationmentioning

confidence: 99%

Where Is the Age of Digitalization Heading? The Meaning, Characteristics, and Implications of Contemporary Digital Transformation

2021

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“…Applications of fsQCA in important fields, such as the performance and innovation of companies (Kraus et al, 2018;Lassala et al, 2021;Ribeiro-Navarrete et al, 2021b) and entrepreneurship (Pinazo-Dallenbach and Castell o-Sirvent, 2020) have increased considerably in recent years. This study used fsQCA to examine the conditions associated with the success performance of crowdlending campaigns (De Crescenzo et al, 2021).…”

Section: Methodsmentioning

confidence: 99%

Crowdlending for renewable energy projects: key factors to improve performance

Vásquez-Ordóñez

Navarré

Ulrich

et al. 2022

ARLA

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PurposeThe importance of crowdfunding has grown considerably in recent years. Its potential as a source of financing has captured the attention of academia. In view of the challenge of creating a cleaner energy system and the considerable investments required to reach this goal, the literature has pointed to crowdlending as a viable alternative due to its social qualities. However, the literature on this regard is still scarce. This paper aims to contribute to this gap by examining some of the critical factors that determine the performance of financing renewable energy projects through crowdlending.Design/methodology/approachThe data collected from the ECrowd! platform is studied through fuzzy-set qualitative comparative analysis (fsQCA) as research method.FindingsThe results emphasize the importance of the founders’ presence in social networks and the amount of information provided in the description. They also suggest that investors do not react negatively to projects of larger amounts and terms and that giving rewards does not have a significant impact on the campaigns results.Originality/valueThe literature linking crowdfunding and sustainability is still scarce, which is why this paper contributes to filling this gap by identifying some of the factors that have a significant impact on the performance of campaigns. Critical conditions used are grouped into three categories: loan characteristics, project description and social capital. Conclusions help promoters and platforms to know what actions they should take in order to enhance their campaigns performance.

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“…As early as 2014 [44], it was shown that "entrepreneurial firms in a more advanced technological environment may perform better than entrepreneurial firms in a less advanced technological environment." Today, business digitalization is a reality that can no longer be ignored [45][46][47][48][49][50]. Given the worldwide proliferation of digital marketing and Social Media [51][52][53][54][55][56], organizations have the opportunity to interact with customers in a different and rapidly evolving way.…”

Section: Smm and The Personalisation Conceptmentioning

confidence: 99%

Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components

Nichifor

Lixăndroiu

Chițu

et al. 2021

JTAER

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In the era of digitally dominated competition, where the effectiveness of Facebook ads prompts the social media marketing strategy, new opportunities arise for most industries. In this context, this study aims to discover and summarize the key optimisations regarding the creative ad components needed to run highly personalized ads based on a user profile. The participants were Facebook users between the ages of 18 and 65+ who were interested in dental services. Qualitative methods were adopted in order to discover suitable options for professionals to grow their business. In the first stage, the A/B split test using the Facebook Ads manager labelled the most effective creative component. In the second stage, an eye-tracking experiment generated 30 heatmaps that showed the differences between the segments. The results show solutions for attracting users by increasing the level of personalization of the ads. They are more beneficial for social media campaigns aimed at brand awareness targeting women and showing them a happy human face. When the target audience is men, technical details are preferred in order for the ad to become more attractive for them. This study enriches the literature and empowers professionals to deploy social media marketing growth strategies to attract users and make them convert to their full potential.

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The effect of digitalization on business performance: An applied study of KIBS

Cited by 207 publications

References 56 publications

Where Is the Age of Digitalization Heading? The Meaning, Characteristics, and Implications of Contemporary Digital Transformation

Where Is the Age of Digitalization Heading? The Meaning, Characteristics, and Implications of Contemporary Digital Transformation

Crowdlending for renewable energy projects: key factors to improve performance

Eye Tracking and an A/B Split Test for Social Media Marketing Optimisation: The Connection between the User Profile and Ad Creative Components

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