The Effect of Domastic Sport Brand Marketing Communication on Brand Awareness, Brand Image and Brand Royalty

조충현,; 이도희,; 김화룡,

doi:10.51979/kssls.2017.02.67.169

KSSLS

2017

DOI: 10.51979/kssls.2017.02.67.169

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The Effect of Domastic Sport Brand Marketing Communication on Brand Awareness, Brand Image and Brand Royalty

조충현 조충현¹,

이도희 이도희²,

김화룡 김화룡³

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The Effect of Domastic Sport Brand Marketing Communication on Brand Awareness, Brand Image and Brand Royalty

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