2024
DOI: 10.32535/jcda.v7i1.2539
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The Effect of Eco-Friendly Packaging on Consumer Purchase Intention: a Study of Coca-Cola Sustainable Packaging Practices

Nur Fatin Nabilah Binti Azaini Imran,
Nur Firyal Binti Noor Effendee,
Nur Hazwani Husna Binti Mohd Faris
et al.

Abstract: Being among the biggest beverage manufacturers in the world, Coca-Cola has recently embraced a variety of sustainability measures, such as water conservation, reduced packaging, and the use of renewable energy. However, the idea begs the issue of whether consumers have intention to purchase Coca-Cola if the product adopts greener practices. This study examines the effect of ecologically friendly packaging on Consumer purchase intention, use Coca-Cola as a case study. An online survey was utilized to gather pri… Show more

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“…The concept of purchase intention arises during the pre-purchase phase, when individuals are considering buying a product (Harjanti in Imran et al, 2024). The breadth and depth of findings suggest that consumers' decision-making processes are extremely complex.…”
Section: Purchase Intentionmentioning
confidence: 99%
“…The concept of purchase intention arises during the pre-purchase phase, when individuals are considering buying a product (Harjanti in Imran et al, 2024). The breadth and depth of findings suggest that consumers' decision-making processes are extremely complex.…”
Section: Purchase Intentionmentioning
confidence: 99%
“…Purchase intention refers to a person's intention or desire to buy a product or service (Nazarani & Suparna, 2021;Imran et al, 2024). When consumers show a high level of interest in buying a particular product or brand, they are more likely to proceed with making the actual purchase (Hu et al, 2024).…”
Section: The Implications Of Purchase Intentionmentioning
confidence: 99%