The Effect of Electronic Marketing on Customer Satisfaction of the Insurance Companies in Jordan

Al-Adamat, Abdullah Matar; Alkhawaldeh, Mohammad Issa Ghafel; Mansour, Sabah Sameer; Eldahamsheh, Mohammad Mousa; Mohammad, Anber Abraheem Shlash; Alshura, Mohammed Saleem Khlif; Alshurideh, Muhammad; Al‐Hawary, Sulieman Ibraheem Shelash; Kurdi, Barween Al

doi:10.1007/978-3-031-12382-5_123

Cited by 24 publications

(2 citation statements)

References 49 publications

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“…Al-Adamat et al [1] investigated the impact of electronic marketing on Jordanian insurance companies' customer satisfaction. The study found that e-marketing had an impact on customer satisfaction and offered a number of ideas to improve customer satisfaction, such as simplifying the website and include all the information relevant to the client and their needs.…”

Section: Review Of Literaturementioning

confidence: 99%

Examining Evolving Trends: A Study on the Changing Dynamics of Policyholders' Behavior Towards Life Insurance Products in Odisha

Sethi,

Murmu,

Das

2024

SAJSSE

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Aims: The study aims to evaluate the impact of corporate policy on life insurance policyholders' purchasing intentions. Additionally assessed are the effects of agent conduct and financial independence on the purchase of insurance products. The influence of demographic parameters like income and education level is also attempted to be tracked. Sample: The study is restricted to the Indian state of Odisha, and the sample size is 142 respondents. Study Design: The process of analyzing data is exploratory. The survey is conducted using a qualitative, structured questionnaire to get information about customer behavior and purchasing intentions for life insurance products provided by Indian life insurance companies. Place and Duration of Study: The place of study is restricted to Odisha and the data were collected in the year 2023. Results: It has been discovered that while Company Policy does not have a substantial impact on policyholders' buying intentions, elements like agents' behavior, self-sufficiency, and financial behavior do. Similar to how income has a big effect on purchase intentions Conclusion: This research focuses on customers' attitudes towards investing in insurance products in Odisha. We also examined policyholder attitudes in light of their socioeconomic circumstances. We discovered that elements like as agents' attitude, self-sufficiency, and financial behavior have a considerable impact on policyholders' purchasing intentions.

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Section: Review Of Literaturementioning

confidence: 99%

Examining Evolving Trends: A Study on the Changing Dynamics of Policyholders' Behavior Towards Life Insurance Products in Odisha

Sethi,

Murmu,

Das

2024

SAJSSE

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“…The researcher's selection of hypermarkets in Jordan came because of its wide range of products, which in turn tend to attract a larger segment of consumers. Thus, the controversy remains related to the reality of the efficiency of these markets in terms of their human resources and operational efficiency, in addition to innovation efficiency (Shao, Hu, Cao, Yang, & Guan, 2020) The importance of marketing intelligence for hypermarkets in Jordan lies in the fact that it helps them to understand the market and how consumers behave (Al-Adamat, et al, 2023). To develop products and services that meet the needs of their customers, hypermarkets can use marketing intelligence to identify their needs and preferences (Mandal, 2017).…”

Section: Introductionmentioning

confidence: 99%

The Role of Marketing Intelligence in Improving the Efficiency of the Organization: An Empirical Study on Jordanian Hypermarkets

Ismaeel,

Alkhawaldeh,

Alafi

2023

JISIB

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In today's competitive business environment, marketing intelligence plays a crucial role in improving the efficiency of organizations in hypermarkets in Jordan. The purpose of this study is to explore the role of marketing intelligence in improving the efficiency of hypermarkets in Jordan. The paper discussed the concept of marketing intelligence, the importance of marketing intelligence in hypermarkets, the benefits of marketing intelligence, and the challenges that hypermarkets may face while using marketing intelligence. The study conducted on a convenience sample consisting of 256 respondents showed that there is an impact of market research, competition intelligence, and consumer intelligence as the main dimensions of marketing intelligence on the efficiency of hypermarkets in Jordan. While there was no effect of the dimensions of marketing analytics and product intelligence on the efficiency of hypermarkets in Jordan. The study also provided a set of important recommendations for the companies surveyed.

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Determining the Dimensions of Electronic Customers’ Relationship Management in Jordanian Insurance Companies

Aldaihani,

Abu-Romman,

Mohammad

et al. 2023

Contributions to Management Science

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The Effect of Electronic Marketing on Customer Satisfaction of the Insurance Companies in Jordan

Cited by 24 publications

References 49 publications

Examining Evolving Trends: A Study on the Changing Dynamics of Policyholders' Behavior Towards Life Insurance Products in Odisha

Examining Evolving Trends: A Study on the Changing Dynamics of Policyholders' Behavior Towards Life Insurance Products in Odisha

The Role of Marketing Intelligence in Improving the Efficiency of the Organization: An Empirical Study on Jordanian Hypermarkets

Determining the Dimensions of Electronic Customers’ Relationship Management in Jordanian Insurance Companies

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