“…However as this secondary analysis is conducted by the originator of the Lottery incentives (Sauermann & Roach, 2013); Cash incentives (Pedersen & Nielsen, 2016); Trading the results of the study (Wright, 2005). Personalisation Generate a sense of community (Petrovčič, Petrič, & Manfreda, 2016); Customise user invitations (Shao, Wu, Zou, & Chen, 2015); Promote a positive researcher identity (Pan, Woodside, & Meng, 2014); Dynamic communication (Garcia, Standlee, Bechkoff, & Cui, 2009); Impression management (Garcia, Standlee, Bechkoff, & Cui, 2009). …”