The effect of environmental concern and scepticism on green purchase behaviour

Abstract

Purpose -The aims of the study are: to compare the environmental concern and scepticism levels of the participants and whether or not they display green purchase behaviour; to investigate the influence of environmental concern and scepticism on green purchase behaviour by utilizing the Theory of Planned Behaviour. Design/methodology/approach -The data were collected from participant and non-participant customers of the e-invoicing program of Turk Telecom. Customers were clustered into four groups according to their environmental concerns and scepticism levels. Findings -Research results show that those customers who have a high level of environmental concern and less sceptical reflect a positive attitude, have a high positive subjective norm and perceived behavioural control that motivates them to have stronger intentions to become e-invoice subscribers in the near future. Originality/value -The results found in the paper provide clear evidence supporting the Theory of Planned Behaviour in Turkey. Moreover, while most previous studies have employed undergraduate samples which are not representative of common customers, the present study employed a large and real customer sample which strongly represents customers in general.

Investigating the impact of environmental attitude on the decision to purchase a green product with the mediating role of environmental concern and care for green products

“…This means that as the environmental concerns of the consumer increase, green purchasing decision will also increase. Biswas and Mousumi (2015), Bertrandias and Gambier (2014), Albayrak et al (2013) were among the researchers who found similar results. They believed that the environmental concerns affect purchasing intention directly.…”

“…In fact, we conclude that as the attitude towards the environment increases, environmental concerns also increase. Investigating the results of Albayrak et al (2013), Singh and Bansal (2012) indicated that the customers who had higher levels of environmental concern and less doubts, reflected positive attitude and displayed more behavioral control and, therefore, had more motivation to purchase green products. According to the results of this research, it is recommended for marketers to focus on products that are compatible with the environment in their advertisement, because consumers welcome purchasing such products.…”

“…Consumers concerned about the environment purchase goods Brought to you by | MIT Libraries Authenticated Download Date | 5/13/18 7:37 AM and services that they think have positive impact (or less negative impact) on the environment. Such people are looking to limit the conscious use of products made of scarce resources, and to make an effort to save energy and refuse purchasing the products that have inappropriate and additional packaging (Albayrak et al, 2013). Nowadays, concern for the environment is observable in the purchasing models of consumers who prefer environment-friendly products (Paço and Raposo, 2009).…”

“…In this research, perceived social risk and incompatibility associated with the products against environment were considered as a mediating variable. Albayrak et al (2013) conducted a research to investigate the impact of environmental concerns and doubts on the green purchasing behavior of customer. Their research results indicated that customers who had higher levels of concern about environment and less doubts had more positive attitudes, and showed behavioral control, and thus, had more motivation to have a stronger intention for green purchasing.…”

Application of the Extended Theory of Planned Behavior Model to Investigate Purchase Intention of Green Products among Thai Consumers

“…Thus, environmental concern is often cited as a strong motivator to purchase [85,86]. Several studies have examined the influence of environmental concern on the green products purchase intention [84,87,88]. Irawan and Darmayanti [88] also reported a positive impact of the environmental concern on green purchase intention among university students in Indonesia.…”