The effect of equity on value co-creation in business relationships

Gupta, Samir; Zhou, Jing; Feng, Shanfei; Nyadzayo, Munyaradzi W.

doi:10.1108/jbim-10-2020-0468

Cited by 12 publications

(9 citation statements)

References 110 publications

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“…Kehadiran sosial media dalam pemasaran telah merubah paradigma pemasaran itu sendiri, bahwa pemasaran di era teknologi digital adalah tanpa batas (borderless) (Sheth, 2020) maka para pelaku usaha dalam memanfaatkan sosial media seharusnya juga mampu fokus pada pemberian nilai (Gupta et al, 2021) yang diharapkan oleh konsumen dari pembelian produk secara online seperti dapat diakses, murah, dapat diterima, penuh kesadaran, dan bermanfaat.…”

Section: Tinjauan Teori Sosial Media Dan Pemasaranunclassified

“…Namun arah dari pemanfaatan tersebut seharusnya bersinggungan dengan teori pemasaran itu sendiri misalkan untuk menciptakan konten bersama (co-create content) dengan konsumen. Secara teoriris, kerjasama antara penjual dan pembeli di pasar digital dalam menciptakan konten merupakan bagian dari strategi pemasaran digital untuk meningkatkan hubungan dengan konsumen (Gupta et al, 2021).…”

Section: Pemasaran Digital Dan Aplikasi Whatsappunclassified

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Peran Aplikasi Whatsapp Dalam Pemasaran: State of The Art

Diandra¹,

W.S²

2022

JMBM

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Masyakarat dewasa ini sudah sangat aktif dalam beratifitas yang berhubungan dengan internet termasuk dalam berbisnis dan pemasaran. Pemasaran melalui media sosial juga disebut sebagai pemasaran digital. Pemanfaatkan teknologi informasi khususnya dalam komunikasi elektronik dapat menjadi kunci keberhasilan dalam berbisnis. Penggunaan aplikasi Whatsapp diharapkan dapat menjawab pertanyaan tersebut, namun perlu diketahui dan dipahami terlebih dahulu State of the Art (SOTA). Metode penelitian yang digunakan dalam penelitian ini adalah studi kepustakaan dengan mengkaji penelitian terdahulu yang sesuai dengan topik penelitian. Hasil penelitian menunjukkan bahwa pelaku usaha dapat memanfaatkan media sosial sebagai sarana dalam melakukan pemasaran digital seperti mempromosikan produk, membangun jaringan, dan menjangkau pangsa pasar yang lebih luas. Sedangkan WhatsApp dalam pemasaran digunakan untuk membangun komunikasi yang intens dengan target konsumen.

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Section: Tinjauan Teori Sosial Media Dan Pemasaranunclassified

Section: Pemasaran Digital Dan Aplikasi Whatsappunclassified

Peran Aplikasi Whatsapp Dalam Pemasaran: State of The Art

Diandra¹,

W.S²

2022

JMBM

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“…The impact of government policy uncertainty on micro-enterprise behavior has become a research hot topic in recent years (Julio and Yook, 2012; Gupta et al , 2020). Policies influence corporate M&A through multiple channels.…”

Section: Literature Reviewmentioning

confidence: 99%

Policy uncertainty, social responsibility and corporate M&A

Lan

Zhang

et al. 2022

JBIM

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Purpose This paper aims to focus on corporate social responsibility in relation to economic policy uncertainty in mergers and acquisitions (M&A). The following questions are addressed: How does policy uncertainty impact corporate M&A? Does social responsibility play a mediating role in this process? How does policy uncertainty affect corporate M&A through social responsibility? Design/methodology/approach This paper selects the major M&A events in China as the research object, and uses the Probit model to analyze the impact of policy uncertainty on M&A behavior and the business performance after the event, and further analyzes the internal mechanisms that cause these phenomena. Findings This paper shows that the higher the policy uncertainty, the lower the probability of a successful M&A, and the worse the business performance of the business after the event. Originality/value This paper provides useful reference for the study of M&A and social responsibility in different policy environments. At the same time, it provides direct empirical evidence to enhance the success rate of M&A.

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“…Isolation among firms has led to low performing supply chains currently. Therefore, firms should recognize the importance of coordination in their work arrangements to improve the supply chain performance (SCP) (Ee, 2001; Tarifa Fernández, 2022; Gupta et al , 2022).…”

Section: Introductionmentioning

confidence: 99%

Inter-functional value co-creation as an antecedent of supply chain performance: a study based on the coordination theory

Mukhtar¹,

Grönroos²,

Hilletofth³

et al. 2023

JBIM

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Purpose The purpose of this study is twofold. First, this study proposes to investigate the impact of inter-functional value co-creation (VCC) in a manufacturing firm’s value chain on supply chain performance, considering the moderating role of external integration. Second, this study proposes to validate a modified version of the VCC considering the inter-functional interaction context. Design/methodology/approach Quantitative data were collected using survey approach from 129 managers from 51 departments of 22 manufacturing firms performing roles in several areas, such as procurement, logistics, sales, marketing and production. This study uses a PLS-SEM to analyze the model measurement, through confirmatory factor analysis. Findings The empirical data supported the proposition of this study that the VCC degree (i.e. value co-production/value in use) between functions of the firm has significant positive effects on the performance of the supply chain, in customer service and flexibility. Practical implications This study could be exceedingly useful for practitioners suggesting them to improve inter-functional integration by adopting VCC practices grounded on “value co-production” and “value in use.” Such practices may help to maximize supply chain performance. Originality/value The coordination theory was useful to deepen the analysis of its quadrant named “participatory design,” considering the relationship between VCC and inter-functional integration. This paper extended the knowledge about the relationship between the participatory design quadrant and the quadrant referring to organizational structures and processes.

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The effect of equity on value co-creation in business relationships

Cited by 12 publications

References 110 publications

Peran Aplikasi Whatsapp Dalam Pemasaran: State of The Art

Peran Aplikasi Whatsapp Dalam Pemasaran: State of The Art

Policy uncertainty, social responsibility and corporate M&A

Inter-functional value co-creation as an antecedent of supply chain performance: a study based on the coordination theory

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