The Effect of Event Supportive Service Environment and Authenticity in the Quality–Value–Satisfaction Framework

Wong, IpKin Anthony; Ji, Mingjie; Liu, Matthew Tingchi

doi:10.1177/1096348015614957

Cited by 36 publications

(34 citation statements)

References 72 publications

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“…Tourism Enthusiasts firms, which are more prone to the tourism industry and are engaging in the tourism sector pushed by a genuine wish to get in contact with people, attract tourists who are looking for traditional and genuine food and wine, culture, and in general authenticity. Across different studies in the service industries, authenticity has resulted to be a relevant component both in the service encounter (Grandey, Fisk, Mattila, Jansen, & Sideman, ; Santeramo, Seccia, & Nardone, ; Yagil & Medler‐Liraz, ), in general satisfaction (Lee, Phau, Hughes, Li, & Quintal, ; Wong, Ji, & Liu, ), and as a determinant factor of expenditure (Brida, Disegna, & Osti, ). In this study, authenticity has resulted to be an attractive component, therefore, enhancing the competitive advantage of the firm.…”

Section: Discussionmentioning

confidence: 99%

An integrated demand and supply conceptual framework: Investigating agritourism services

Brandano

Osti

Pulina

2018

Journal of Tourism Research

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The present paper offers an integrated conceptual framework to jointly analyze demand and supply of agritourism firms and aims to identify motivations along with perceptions of externalities that influence the choice of a firm over another. On the supply side, a cluster analysis identifies homogenous groups of agritourism firms. On the demand side, a factor analysis is run on a set of motivations and environmental externalities and a probabilistic model estimates the determinants that influence the likelihood to choose 1 type of firm over the other. The results show that traditional and genuine food, culture, and authenticity are elements that determine the choice of 1 firm over another. A further contribution of this paper is the identification of environmental externalities as determinants of the attractiveness of a firm. From a marketing perspective, linking demand to supply is essential to determine product development strategies capable of satisfying actual and potential customers. Several strategies are proposed to different types of agritourism firms to attract and retain customers.

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Section: Discussionmentioning

confidence: 99%

An integrated demand and supply conceptual framework: Investigating agritourism services

Brandano

Osti

Pulina

2018

Journal of Tourism Research

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“…Event authenticity is linked to the reproduction of traditional rituals and cultural activities [57]. Cool authenticity connects the experiences of the real world, which means that cool authenticity is a type of knowledge while hot authenticity links the experiences of the real self and therefore is a reflection of existential authenticity [43]. In heritage sporting events, festival-goers experience hot authenticity by relieving self-constraints and escaping the mainstream lifestyle.…”

Section: Discussionmentioning

confidence: 99%

“…This suggests there might be a correlation between the hot authenticity and the cool authenticity of heritage sporting events. For example, the most important source of hot authenticity comes from various factors of cool authenticity such as festival environment, site atmosphere, ceremony, ritual, and food and beverage [42,43]. Thus, hypothesis 1 is proposed: Hypothesis 1.…”

Section: Relationship Of Cool and Hot Authenticitymentioning

confidence: 99%

“…It has been found that authenticity of the key service of events could raise tourist loyalty. For example, not only food authenticity is positively related with tourist loyalty, but legends and traditional food could enhance tourist satisfaction and loyalty as well [43,44]. This suggests that authenticity provides a good approach to explaining the reasons of tourist loyalty.…”

Section: Relationship Of Authenticity Satisfaction and Loyaltymentioning

confidence: 99%

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A Tourist-Based Model of Authenticity of Heritage Sporting Events: The Case of Naadam

Tao

Wen

2018

Sustainability

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As one of the important forms of intangible cultural heritage, heritage sporting events are becoming a potential catalyst of tourism. Commodification of heritage sporting events becomes popular for local authorities to boost economic development and express cultural authenticity, given that authenticity creates genuine performances and moving tourism experiences. However, commodification of heritage is a double-edged sword. It is a dilemma to commercialize a heritage sporting event while keeping its authenticity. Therefore, this study proposes a tourist-based model of authenticity to solve this problem, in which the authenticity of heritage sporting events incorporates “cool” and “hot” factors. The model examines these factors and their impact on tourist satisfaction and loyalty using Naadam as the example. Seven hundred questionnaires were distributed at six sites located from east to west of the Inner Mongolia, China. Factor analysis shows there are two factors in cool and hot authenticity, respectively. Both factors of cool authenticity have direct impacts on hot authenticity, satisfaction, and loyalty. Though both intrapersonal and interpersonal factors of hot authenticity have direct positive impacts on tourist satisfaction, only the former affects loyalty directly. The results show the authenticity of event culture is the most important and effective authentic factor, while authentic auxiliary products—the direct expression of commodification—is indispensable for authenticity. This study is helpful for maintaining authenticity and cultural sustainability of heritage sporting events as a destination tourism attraction, given the fact that commodification and the marketing of heritage sporting events has become popular for heritage destination development.

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“…Akhoondnejad stated that authenticity can put differentiation in products, with the help of a local workforce to form the traditional appearance of festival [12]. Tanford, and Wong [56,57] indicated that authenticity can create major interference in the satisfaction of visitors. Lee, and Ramkissoon proposed that authenticity has a direct influence on the service quality and satisfaction [25,29].…”

Section: Festival Authenticitymentioning

confidence: 99%

The Effect of Cultural Heritage Tourism on Tourist Word of Mouth: The Case of Lok Versa Festival, Pakistan

et al. 2018

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Festivals are the most viable source of tourism promotion and provide recognition to different cultures and communities. This paper proposed and examined a holistic model of festival word of mouth (WOM), which is influenced by authenticity, promotion, loyalty, quality, and satisfaction. Accordingly, the current paper investigated the effect of the proposed model with reference to Lok Virsa handicrafts, the most famous festival of the Islamabad region in Pakistan. The findings revealed that the festival quality has direct impact on WOM and promotion. Promotion has a positive influence on loyalty, satisfaction, and WOM. Festival authenticity strongly influences promotion, quality, satisfaction, and WOM. Festival satisfaction is positively related to WOM and loyalty. Whereas, festival loyalty and WOM are significantly associated. The results suggest that festival organizers should deliver the claims and promises in the festival that they have made with tourists. This technique will harvest positive WOM and increase tourist re-visitation to upcoming festivals.

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The Effect of Event Supportive Service Environment and Authenticity in the Quality–Value–Satisfaction Framework

Cited by 36 publications

References 72 publications

An integrated demand and supply conceptual framework: Investigating agritourism services

An integrated demand and supply conceptual framework: Investigating agritourism services

A Tourist-Based Model of Authenticity of Heritage Sporting Events: The Case of Naadam

The Effect of Cultural Heritage Tourism on Tourist Word of Mouth: The Case of Lok Versa Festival, Pakistan

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