The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories

Tsiros, Michael; Heilman, Carrie M.

doi:10.1509/jmkg.69.2.114.60762

Cited by 310 publications

(242 citation statements)

References 30 publications

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“…This happens especially quickly when the quality of the product is affected by the process. Interestingly, WTP is higher in situations in which consumers plan to stop the aging process (for example, by cooking the product right away or freezing it) [26]. When consumers perceive dates on foods as an indicator of freshness and much less as a healthiness or safety indicator, consumers are willing to pay more for the food [27].…”

Section: Consumer Behavior Research Regarding Food Wastementioning

confidence: 99%

Consumer-Related Food Waste: Causes and Potential for Action

Aschemann‐Witzel

Hooge

Amani³

et al. 2015

Sustainability

680

485

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Abstract:In the past decade, food waste has received increased attention on both academic and societal levels. As a cause of negative economic, environmental and social effects, food waste is considered to be one of the sustainability issues that needs to be addressed. In developed countries, consumers are one of the biggest sources of food waste. To successfully reduce consumer-related food waste, it is necessary to have a clear understanding of the factors influencing food waste-related consumer perceptions and behaviors. The present paper presents the results of a literature review and expert interviews on factors causing consumer-related food waste in households and supply chains. Results show that consumers' motivation to avoid food waste, their management skills of food provisioning and food handling and their trade-offs between priorities have an extensive influence on their food waste behaviors. We identify actions that governments, societal stakeholders and retailers can undertake to reduce consumer-related food waste, highlighting that synergistic actions between all parties are most promising. Further research should focus on exploring specific food waste contexts and interactions more in-depth. Experiments and interventions in particular can contribute to a shift from analysis to solutions. OPEN ACCESSSustainability 2015, 7 6458

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Section: Consumer Behavior Research Regarding Food Wastementioning

confidence: 99%

Consumer-Related Food Waste: Causes and Potential for Action

Aschemann‐Witzel

Hooge

Amani³

et al. 2015

Sustainability

680

485

View full text Add to dashboard Cite

show abstract

“…Quality has been considered to be a key factor influencing consumers' purchasing decisions. Empirical studies have found that consumers are sensitive to the freshness of perishable food and usually give a lower valuation to expiring food [28]. Therefore, previous studies dealing with the deterioration of product quality over time have usually assumed quality dependent demand [29,30].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Note that n = 0 represents the case when the quality decays linearly at a constant rate. A survey by Tsiros and Heilman [28] revealed that consumers' willingness to pay decreases linearly through the shelf life for food with relative lower Product Quality Risk (PQR) (such as fresh fruits and vegetables) and exponentially for food with relatively higher PQR (such as pork and chicken). Pawsey [39] proposed a linear model to estimate the quality degradation of fresh vegetables.…”

Section: Model Of Food Degradationmentioning

confidence: 99%

Economic Analysis of a Traceability System for a Two-Level Perishable Food Supply Chain

Zhu¹

2017

Sustainability

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Food waste stemmed from food contamination and ineffective quality control is a significant challenge to food management. Supply chain traceability has become an essential task of the food industry for guaranteeing food quality and safety and reducing food waste. Radio Frequency Identification (RFID) has emerged as a lead technology in the development of traceability systems, which enable automatically capturing of food information along the supply chain. However, the significant investment cost has been a major obstacle in the diffusion of traceability systems in the food industry. This study conducts a cost-benefit analysis of a RFID-enabled traceability system for a two-level perishable food supply chain, which consists of an upstream supplier and a downstream retailer. Consumer perceptions of food quality and safety are jointly considered when evaluating the value of a traceability system. The optimal decisions of the supply chain participants are derived in both centralized and decentralized systems, in terms of wholesale price, order quantity, price markdowns, and granularity level of the traceability system. The results show that a dynamic pricing policy supported by the traceability system could significantly reduce food waste and improve the retailer's performance. We further propose a two-part tariff contract to coordinate the supply chain and to distribute benefits and costs of the traceability system between supply chain participants. This study demonstrates that a well-developed traceability system could significantly improve the supply chain performance and become a profitable investment for the food industry.

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“…Recent studies by Tsiros and Heilman (2005) show that consumers who shop more frequently the category, check use-by dates more often than less frequent shoppers. These researchers also found a willingness of these customers to stop the aging process like cooking or freezing the perishable groceries.…”

Section: Literature Reviewmentioning

confidence: 99%

Ample Consumption Period Available Until Use-by Dates: A Potential Marketing Position for Store Brands

Miranda

Kónya

2007

Journal of Promotion Management

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ABSTRACT. Traditionally store brands in Australia are viewed with suspicion in regard to their quality and are usually purchased because of the "value for money" that they offer. Australian supermarket majors are considering introducing a new suite of store brands in the higher price brackets. The danger of moving upscale however is that these store brands are relinquishing their value for money appeal and will come head to head with the manufactured brands. Store brands will now require some quality dimension to compete. This paper after studying the attitudes and behavioural response of grocery shoppers to use by dates, is proposing that that the promise of "generous" use-by dates as a surrogate for quality, could be considered as a positioning plank to promote store brands as alternatives to manufactured brands. Logit analysis is employed to explain shoppers' perception and response to use-by dates, of products that they regularly buy, and of alternative products which they have never bought before if the use-by dates of their regular items are perceived to be too short.

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The Effect of Expiration Dates and Perceived Risk on Purchasing Behavior in Grocery Store Perishable Categories

Cited by 310 publications

References 30 publications

Consumer-Related Food Waste: Causes and Potential for Action

Consumer-Related Food Waste: Causes and Potential for Action

Economic Analysis of a Traceability System for a Two-Level Perishable Food Supply Chain

Ample Consumption Period Available Until Use-by Dates: A Potential Marketing Position for Store Brands

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