The Effect of Fashion Orientation, Money Attitude, Self Esteem, and Conformity on Compulsive Buying: A study on youth customer in Bandung

Widaningsih, Sri; Mustikasari, Ati

doi:10.2991/icebef-18.2019.136

Cited by 2 publications

(2 citation statements)

References 2 publications

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“…As proposed by Perry (2017), self-confidence is comparable to personal belief and societal pressure for its significant influence on fashion adoption. Besides social conformity, fashion orientation and financial ability, Widaningsih and Mustikasari (2018) have also determined self-confidence as a factor that leads to unplanned purchase. The discussion has, thus, offered substantial interpretation on the significance of self-confidence on the purchase decision of apparel products.…”

Section: Fashion Advertisementmentioning

confidence: 99%

Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders

Cham

Cheng

2020

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Purpose The clothing industry is one of the earmarked industries in many countries following the rising demand and consumption of clothing products among millennials. Malaysia and Thailand are known to be promising markets for this industry in the South East Asia region. The purpose of this study is to investigate the influence of psychological and marketing factors on clothing interest among Generation Y consumers, as well as the interrelationships between self-confidence, product attitude and purchase intention. The impact of nationality was also examined as a moderator on the investigated relationships. Design/methodology/approach The data was collected among Generation Y consumers using a survey questionnaire, which had successfully gathered a total of 388 usable cases from the capital cities of Malaysia (Kuala Lumpur) and Thailand (Bangkok). These cities were selected for being the largest cities in its country which contain the highest number of shopping malls, offices and Generation Y population. Data analysis was then performed using both the SPSS and AMOS software. Findings Findings obtained acknowledged the importance of both psychological (i.e. fashion innovativeness, self-concept, fashion consciousness and need for uniqueness) and marketing (i.e. social media marketing and fashion advertisement) factors towards the clothing interest among Generation Y consumers. Consequently, clothing interest would influence their product attitude, self-confidence and purchase intention, with product attitude and self-confidence as the mediators between clothing interest and purchase intention. Multigroup analysis confirmed that there are differences between Generation Y consumers in both Malaysia and Thailand, where Thai consumers hold a stricter emphasis concerning the influence of social media marketing on clothing interest and self-confidence on purchase intention. Originality/value This study is one of the very few studies that explored the minimally investigated territory on the consequential importance of clothing interest within the clothing industry, specifically, through extending the literature on the influence of psychological and marketing factors towards the individuals’ clothing interest. Moreover, this study also successfully highlighted the mediation role of product attitude and self-confidence in the relationship between clothing interest and purchase intention.

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Section: Fashion Advertisementmentioning

confidence: 99%

Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders

Cham

Cheng

2020

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“…Financial attitude is a form of behavior in which a person's evaluation results in exclusive benefits of, or a feature, and the symbolic value of money may influence purchasing behavior (Widaningsih & Mustikasari, 2019). Financial attitude, according to Siswanti and Halida (2020), is a person's ability to make financial decisions.…”

Section: Financial Attitude and Fsmentioning

confidence: 99%

Psychological Determinants of Household Financial Sustainability: The Perspective of Employees in Manufacturing Sector of Malaysia

Shah¹,

Bashir²,

Biland³

2020

j.financ.econ.res

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Financial sustainability is a hot topic these days. Previous studies have explored the effects of socioeconomic characteristics on financial sustainability. However, this stream of research has paid little attention to psychological factors that may be related to financial sustainability of household. Therefore, the aim of the present study is to fill the research gap by examining the effects of financial attitudes, financial behavior and financial self-efficacy on financial sustainability. To meet the study objectives, data were collected from 284 employees working in Malaysian manufacturing sector. The collected data was then analyzed using the PLS-SEM approach. The results of this study show that financial attitudes, financial behavior and financial self-efficacy have a significant impact on the financial sustainability of employees affiliated with manufacturing sector of Malaysia.

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The Effect of Fashion Orientation, Money Attitude, Self Esteem, and Conformity on Compulsive Buying: A study on youth customer in Bandung

Cited by 2 publications

References 2 publications

Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders

Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders

Psychological Determinants of Household Financial Sustainability: The Perspective of Employees in Manufacturing Sector of Malaysia

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