The Effect of Food Label Cues on Perceptions of Quality and Purchase Intentions among High-Involvement Consumers with Varying Levels of Nutrition Knowledge

Walters, Amber; Long, Marilee

doi:10.1016/j.jneb.2011.08.008

Cited by 50 publications

(44 citation statements)

References 17 publications

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“…Given their importance in communicating nutrition and health information, it is surprising how little attention ingredient lists have received in the literature. In a notable exception, Walters and Long (2012) examined the effects of expertise on types of information used to evaluate product quality and purchase intention. Experts, defined as completion of an upper division nutrition course, were more likely to use ingredient list information rather than an “all natural” label claim.…”

Section: Resultsmentioning

confidence: 99%

“…A few studies assessed comprehension of claims with nutrition labels and/or ingredient lists (Jacobs et al, 2011; Orquin, 2014; Walters & Long, 2012), without an independent assessment of claim use. All of these studies reported that nutrition knowledge was related to comprehension of food label information.…”

Section: Resultsmentioning

confidence: 99%

“…Only a few studies (Howlett et al, 2008; Pletzke et al, 2010; Walters & Long, 2012), examined the effects of newly acquired knowledge on food label use, with half of the participants to be assigned to a knowledge group and half to a control group. This approach is important because, through random assignment, groups should be comparable in all ways but knowledge levels.…”

Section: Discussionmentioning

confidence: 99%

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The effects of nutrition knowledge on food label use. A review of the literature

2015

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Nutrition information on food labels is an important source of nutrition information but is typically underutilized by consumers. This review examined whether consumer nutrition knowledge is important for communication of nutrition information through labels on packaged foods. A cognitive processing model posits that consumers with prior knowledge are more likely to use label information effectively, that is, focus on salient information, understand information, and make healthful decisions based on this information. Consistent with this model, the review found that nutrition knowledge provides support for food label use. However, nutrition knowledge measures varied widely in terms of the dimensions they included and the extensiveness of the assessment. Relatively few studies investigated knowledge effects on the use of ingredient lists and claims, compared to nutrition facts labels. We also found an overreliance on convenience samples relying on younger adults, limiting our understanding of how knowledge supports food label use in later life. Future research should 1) investigate which dimensions, or forms, of nutrition knowledge are most critical to food label use and dietary decision making and 2) determine whether increases in nutrition knowledge can promote great use of nutrition information on food labels.

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

Section: Discussionmentioning

confidence: 99%

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The effects of nutrition knowledge on food label use. A review of the literature

2015

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“…1 shows, among a total of 235 unduplicated articles identified through keyword and reference searches, 197 were excluded in title and abstract screening. The remaining thirty-eight articles were reviewed in full texts, in which twenty-two studies were excluded due to the following reasons: age ineligibility (n 3) (20)(21)(22) , no assessment of nutrition label use (n 11) (23)(24)(25)(26)(27)(28)(29)(30)(31)(32)(33) and an ineligible study design (n 8), which included six experiments that required participants to read a nutrition label (34)(35)(36)(37)(38)(39) , one semi-structured interview (40) and one case-control study (41) . The remaining sixteen articles were included in the review.…”

Section: Resultsmentioning

confidence: 99%

Correlates of nutrition label use among college students and young adults: a review

Christoph

Ellison

2015

Public Health Nutr.

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Objective: Nutrition labels are an essential source for consumers to obtain nutrition-related information on food products and serve as a population-level intervention with unparalleled reach. The present study systematically reviewed existing evidence on the correlates of nutrition label use among college students and young adults. Design: Keyword and reference searches were conducted in PubMed, EBSCO, PsycInfo, Cochrane Library and Web of Science. Inclusion criteria included: study design (randomized controlled trial, cohort study, pre-post study or cross-sectional study); population (college students and young adults 18-30 years old); main outcome (nutrition label use); article type (peer-reviewed publication); and language (English). Setting: College/university. Subjects: College students and young adults. Results: Sixteen studies based on data from college surveys in four countries (USA, UK, Canada, South Korea) were identified from keyword and reference search. Reported prevalence of nutrition label use varied substantially across studies; a weighted average calculation showed 36·5 % of college students and young adults reported using labels always or often. Females were more likely to use nutrition labels than males. Nutrition label use was found to be associated with attitudes towards healthy diet, beliefs on the importance of nutrition labels in guiding food selection, self-efficacy, and nutrition knowledge and education. Conclusions: The impact of nutrition labelling on food purchase and intake could differ by population subgroups. Nutrition awareness campaigns and education programmes may be important mechanisms for promoting nutrition label use among college students and young adults. Future research is warranted to assess the role of label use on improved dietary decisions.

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“…Chung and Zhao (2003) found that consumers in their study were unable to deal with information in a low involvement situation. Park and Kim (2008) and Walters and Long (2012) noted that, in a low involvement situation, consumers usually made a purchase decision based on the memory of searching for the information or the experience of using similar products. Shieh (2000) found that variation within consumers' tourism knowledge affected their decisions to different degrees when purchasing tourism products.…”

Section: Literature Reviewmentioning

confidence: 99%

The Influence of Personality Traits, Health Knowledge, and Product Attributes on Intent to Purchase Taiwan's Healthcare Tourism Products

Lee¹

2013

soc behav pers

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In recent years, Asian countries have become committed to the development of healthcare tourism. In this study I explored the influence of the level of consumers' health knowledge involvement and product attributes on their intent to purchase healthcare tourism products available in Taiwan. The results showed that consumers' purchase intent varied according to their level of health knowledge involvement and also according to individual consumers' personality traits. The findings in this study offer references for the tourism, transportation, and medical services industries to make best use of sightseeing resources and advanced medical technology while actively marketing more attractive leisure activities to boost the economy of Taiwan.

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The Effect of Food Label Cues on Perceptions of Quality and Purchase Intentions among High-Involvement Consumers with Varying Levels of Nutrition Knowledge

Cited by 50 publications

References 17 publications

The effects of nutrition knowledge on food label use. A review of the literature

The effects of nutrition knowledge on food label use. A review of the literature

Correlates of nutrition label use among college students and young adults: a review

The Influence of Personality Traits, Health Knowledge, and Product Attributes on Intent to Purchase Taiwan's Healthcare Tourism Products

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