“…The very origins of diplomacy during the second and third millenniums BC were rooted in the coordination of trade and economic relations between ancient city‐states (Cohen :5–6), and trade promotion has continued to be an explicit objective of foreign diplomatic missions (Afman and Maurel ). Frequently, such missions house export promotion authorities, commercial services departments, or trade departments that, in conjunction with diplomatic missions themselves, “have been widely used to promote export activities of countries, with the goal of increasing export volumes, the number of firms that engage in export activities, the number of countries reached by domestic firms, and the diversification of those exporting activities in markets and goods” (Segura‐Cayuela and Vilarrubia :9). Consider, for example, the US State Department, which now includes among its main operating strategies: (i) “Promoting peace and stability in regions of vital interest,” (ii) “Creating jobs at home by opening markets abroad ,” and (iii) “Helping developing nations establish stable economic environments that provide investment and export opportunities ” (emphasis added)…”