The Effect of Functional Motivation on Future Intention to Donate Blood: Moderating Role of the Blood Donor’s Stage

Abstract

The low retention rate and lack of long-term blood donors are still worldwide problems, and the fostering and retaining of more blood donors has posed an urgent problem that requires a solution. The purpose of this study was to explore the role of functional motivation and blood donor stage in the future intention to donate blood. Three sites in China provided 252 blood donors who filled out a questionnaire including the volunteer function inventory, their future intention to donate blood, number of blood donations and demographic information. Based on a functional motivation approach, we investigated the motivations that influence unpaid blood donors’ future intention through qualitative interview methods. The results showed that blood donor stage moderated the relationship between values motivation and future intention to donate blood. More specifically, the predictive effect of values motivation on future intention decreased gradually from new donors to regular donors. Our study found that the effect of various motivations on blood donors’ intention was conditional; this effect changed with the development of blood donor behavioral stages. The results are significant in practice for establishing effective intervene strategies in maintaining blood donors.

Exploring Blood Donation Challenges and Mobilization Mechanisms in North China During the COVID-19 Pandemic: A Qualitative Study

“…Thus, a follow-up study would need to address whether it makes sense to eliminate group blood donation. Furthermore, in North China, potential donors have diverse perceptions of the nature of blood, [56][57][58] with some considering it as a gift of life, 59,60 others as a tie between family members, 61,62 and still others as an exchangeable resource. 63,64 Such varied points of view thus favor a mixed model of blood donation that incorporates non-remunerative, family substitution, and paid donations.…”

Does Basic Psychological Need Satisfaction Matter to College Students’ Sustained Volunteering? A Mixed-Methods Study

“…In recent years, maintaining the stability and sustainability of volunteers has become one of the core issues in volunteer behavior, and it is directly related to the quality of voluntary service and the maintenance of the spirit of volunteerism [ 10 , 49 ]. Due to the importance of retaining volunteers, the present study investigated the role of the three BPNS in sustained volunteering via a mixed-methods design.…”

Blood donation practice and its associated factors among Polish population: secondary data analysis

“…Researchers in many regions of the world are trying to determine what factors influence decisions to donate blood both in the group of existing donors and people who are not blood donors (12)(13)(14). Attention is paid to, among others, demographic, cultural and religious factors (14,15). Among the most common factors motivating blood donors for subsequent donations are: knowledge, altruistic factors, the awareness that someone is in need, and the influence of friends and family members who have already donated blood (14)(15)(16).…”

“…Attention is paid to, among others, demographic, cultural and religious factors (14,15). Among the most common factors motivating blood donors for subsequent donations are: knowledge, altruistic factors, the awareness that someone is in need, and the influence of friends and family members who have already donated blood (14)(15)(16). The authors of one of the meta-analyses on the motivational factors affecting blood donation suggest that these factors can be divided into eight groups: the convenience of collection site, pro social motivation, personal values, perceived need for donation, indirect reciprocity, marketing communications, incentives, and social norms (15,17).…”