With the drawing near of 2022 Winter Olympics, more and more Chinese are getting involved in ice and snow sports. This paper aims to disclose the effects of active personality on the participation in ice and snow sports. Firstly, four dimensions, namely, trust, participation, heredity and comprehension, were extracted from the literature to describe active personality. Next, a questionnaire survey was conducted on college students in two universities of Zhangjiakou, China, using the Proactive Personality Scale (Simplified Edition) and the Perceived Social Support Scale. Based on the survey results, the authors analyzed the current status of ice and snow sports among college students, and discussed the relationships between active personality, social support and the participation in ice and snow sports. The results show that both active personality and social support promote the participation in ice and snow sports among college students; the local government should increase the publicity on ice and snow sports to encourage mass participation. The research results provide new insights into the promotion of ice and snow sports in China.